The French start-up Ledger, specializing in the safety of cryptocurrencies, will now appear on the jerseys of the San Antonio Spurs. An unprecedented partnership between a historic NBA franchise and a tricolor unicorn expanding on the American market.
The French company Ledger offers a place of choice in the world of the NBA, the North American basketball league. The tricolor unicorn that designs and markets cryptocurrency portfolios strikes a blow by becoming the official sponsor of the San Antonio Spurs, the French prodigy team Victor Wembanyama.
The Texan franchise will unveil its new flocked jersey of the Ledger logo on June 25, on the occasion of the NBA Draft where it will have the second choice. The jersey will then be worn by the old Tony Parker team during the Summer League matches in Las Vegas, from July 10.
NBA: Wembanyama Spurs choose the French unicorn Ledger as sponsor jersey
© San Antonio Spurs, LLC X Ledger
“This multi -year partnership with the San Antonio Spurs, and a leader in the evolution of professional basketball, marks a decisive step in 2025, a year that will mark the start of a new era for Ledger,” said Pascal Gauthier, CEO of the company. A great basketball lover, the latter also had land in the company’s premises in Paris.
Basketball court on the premises of the company
© Ledger
As an extension of this partnership, LEDGER also engages in actions for the youngest. The company thus becomes the main partner of a camp organized by Spurs, mixing basketball and initiation with science and technology. Intended for 10–14 year olds, this program aims to arouse vocations around the so -called STEM (science, technology, engineering and mathematics) disciplines,
Spurs have been counting for over 40 years on talents from around the world – of which Seven French, starting Tony Parkerquadruple champion and real franchise icon or Boris Diaw.
