LG Electronics will start marketing using the popular American sports professional football league (NFL).
In this regard, LG Electronics announced on the 13th that it will officially sponsor the NFL team ‘Tennessee Titan’ for three years.
This is the first time LG Electronics has sponsored the NFL team. The NFL, along with the US professional basketball (NBA), the US professional baseball (MLB) and the North American Ice Hockey League (NHL), opened the 2021-2022 season on September 9 (local time).
LG Electronics operates brand advertisements through the Titan’s home stadium, as well as LG premium home appliance experience space for home fans.
LG Electronics established a washing machine factory in Clarksville, Tennessee in 2019, and is expanding communication with the community by sponsoring local sports teams.
In addition, LG Electronics will also carry out ‘Second Life’, a used clothing recycling campaign operated by major US cities. The event will be managed by Titan’s athletes and local residents with LG washing machines and dryers, and then donated to organizations that need clothing. In addition, the company plans to donate air conditioners and air purifiers to community facilities such as nursing homes and youth centers.
Yoon Tae -bong, vice president of LG Electronics and US subsidiary, said, “LG Electronics’ home appliance will expand its position as a premium brand in the US market and continue to grow based on the local production system.
LG Electronics will officially sponsor NFL Team Tennessee Titan for three years. Titans and LG Logo.
