Nike Seeks Social Media Maestro to Elevate @NikeFootball’s Digital Game

Nike is on the hunt for a dynamic Global Social Channel Lead to spearhead the social media strategy for @NikeFootball. This isn’t just about posting; it’s about crafting connected experiences that resonate with football fans across key platforms. Think of it as being the quarterback of Nike Football‘s social media offense, calling the plays that drive engagement and solidify Nike’s dominance in the digital arena.

The Role: more Than Just a Social Media Manager

This role demands a visionary who can develop innovative social channel strategies and build an industry-leading social experience for consumers. The ideal candidate will synthesize data from various sources to deliver clear, measurable strategies that showcase Nike’s leadership in both social media and the world of football. It’s about understanding the nuances of each platform, from the short-form video craze on TikTok to the real-time conversations on X (formerly Twitter), and leveraging them to connect with fans on a deeper level.

Imagine you’re tasked with launching a new Nike cleat. you wouldn’t just post a product photo. You’d create a campaign that taps into the passion and culture of football, perhaps featuring a star player showcasing the cleat’s performance benefits in a highlight reel, or partnering with influencers to create engaging content that resonates with their followers. This role is about understanding the evolving landscape of social media and having outlook on platform innovation and consumer behaviors, Nike states, emphasizing the need for a digital evangelist and consumer advocate.

What You’ll Be Doing: A Week in the Life

A typical week will involve:

• partnering cross-functionally to communicate social channel priorities.
• Implementing social commerce capabilities and integrating them into the overarching social strategy.
• Crafting marketing briefs that ensure platform-right, channel-right content strategies.
• Collaborating with insights and platform strategy teams to set learning agendas and incorporate findings into social plans.
• Working with the Consumer Services team to ensure strategic community management aligns with the channel’s tone and voice.
• Managing the editorial calendar and sharing it with Brand, Digital, creative, and GEO partners.
• Meeting with agency partners and Consumer Services on Social ROS (Run of Site).

this role requires a deep understanding of the football landscape, social media trends, and consumer behavior. It’s about being detail-oriented and able to move at the speed of the game, adapting to the ever-changing digital landscape and leveraging new technologies to enhance the fan experience.

who You’ll Be working With

Reporting to the Social Director of Nike Football, you’ll collaborate with social specialists, agency partners, and the measurement team. You’ll also partner closely with Digital Marketing and Brand to ensure alignment with overarching brand and business goals. Think of it as being part of a high-performing team, where each member plays a crucial role in driving success.

What Nike is Looking For: The Ideal Candidate

Nike is seeking someone with:

• A genuine passion for football.
• 5+ years of strategy experience in social media.
• A Bachelor’s degree in Marketing or a related field.
• Functional expertise across platforms like Instagram, TikTok, X, and YouTube.
• Proven experience managing social activations for large campaigns.
• Experience working with high-profile talent, including athletes and influencers.
• Comfort navigating the ever-changing platform landscape.
• Experience with tools like sprinklr, AirTable, Asana, and Figma.
• Excellent interaction skills.

This isn’t just about checking boxes; it’s about finding someone who embodies the Nike spirit of innovation, collaboration, and a relentless pursuit of excellence. You want to be a part of this team because you are football obsessed and excited about the future of the game, Nike emphasizes, highlighting the importance of passion and vision.

Addressing Potential concerns: Is This Role Right for You?

Some might argue that social media is a young person’s game, but Nike is looking for experience and strategic thinking. While a deep understanding of emerging platforms like TikTok is crucial, the ability to develop and execute comprehensive social media strategies is paramount. It’s about blending youthful enthusiasm with seasoned expertise.

Another potential concern is the fast-paced nature of the digital world. Social media trends change in the blink of an eye, and this role requires someone who can adapt quickly and stay ahead of the curve. Though, Nike provides the resources and support needed to succeed, including access to cutting-edge technology and a collaborative team environment.

The Bottom Line: A Chance to Shape the Future of Football Fandom

This is an extraordinary opportunity for a passionate and experienced social media professional to make a critically important impact on one of the world’s most iconic brands. If you’re a football fanatic with a knack for digital marketing, this could be your dream job.It’s a chance to shape the future of football fandom and leave your mark on the world of sports.

Further Examination: For U.S. sports fans, it would be interesting to see how this role will integrate with Nike’s existing partnerships with NFL teams and players.Will there be a greater emphasis on localized content and engagement strategies? How will Nike leverage social media to promote its grassroots football initiatives and connect with young athletes across the country?

Accessibility: Nike offers accommodations to complete the interview process. If you need assistance due to a disability, please complete the Candidate Accommodation request Form.