Club Brugge has his new main sponsor. It is about the biggest sponsorship deal in its history. Blauw-Zwart goes into the sea with Betsson as expected and now also officially announced that news.
Club Brugge has a new sponsor. Gaming advertising is forbidden, but there will be another gambling company instead of Unibet on the Blauw-Zwart shirts.
An agreement would have been found for around twelve million euros for an agreement from three years to June 2028 – a record for Blauw -Zwart in its history.
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The shirt will be worn for the first time against KV Kortrijk in a friendly match. CEO Bob Madou is on the clouds on the Blauw-Zwart website: “I am very enthusiastic about this deal. Betsson and Club Brugge are both innovative companies that strive for the highest.”
Important milestone
“With this deal, Club is in a beautiful group of teams in the Betsson family with Inter Milan, Boca Juniors and Atlético Nacional,” said Madou.
And also Jesper Svensson, CEO at Betsson Group, is formal: “entering into a partnership with Club Brugge – a club with a remarkable past, strong values and an exceptionally loyal fan base – is an important milestone for us. We look forward to supporting the future ambitions of the club and strengthening our relationship with football fans in Belgium.”