McDonald’s and DAZN are teaming up to offer a unique deal for soccer fans: purchase a specially marked “Golden Ligue 1” menu and receive a three-month subscription to DAZN, the streaming service that broadcasts Ligue 1 matches. This partnership aims to combat piracy and attract new subscribers to the platform.
The promotion has been a hit for McDonald’s.
The number of Golden Ligue 1 menus sold has tripled compared to the average Tuesday sales,
according to a McDonald’s source. The company reports that the initial supply of DAZN codes was nearly weary before the promotional period ended. This surge in sales mirrors the success of similar promotions in the U.S., such as limited-edition sports-themed menu items that drive significant traffic and engagement.
How to Score the Deal
Table of Contents
- How to Score the Deal
- The Synergy of Sports and Snacks: A Winning Combination
- Frequently Asked Questions (FAQ)
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- Q: What is the “Golden Ligue 1” promotion?
- Q: How do I qualify for the free DAZN subscription?
- Q: Where can I find the “Golden ligue 1” menu?
- Q: When will I receive my DAZN subscription code?
- Q: What if I don’t receive my DAZN code?
- Q: Can I redeem the DAZN code if I already have a DAZN subscription?
- Q: Where do I redeem the DAZN code?
- Q: Is a payment method required to activate the three-month subscription?
- Q: What happens after the three-month DAZN subscription ends?
- Q: Why is this promotion limited to the “Golden Ligue 1” menu?
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To take advantage of this offer, customers must order a “Golden Ligue 1 McDonald’s menu” or a “duo Golden Ligue 1 McDonald’s” through the McDonald’s app. Scanning a loyalty card at the resturant terminal will not qualify for the promotion. The cost of the menu varies depending on the items selected.
The offer is valid Monday through Thursday only. Orders placed on Friday, Saturday, or Sunday are not eligible for the DAZN subscription code. The promotion is also limited to the “Golden Ligue 1” menus; other menu types do not qualify.
Within 24 hours of purchase, customers will receive a DAZN subscription code via email at the address associated with their McDonald’s app account. Be sure to check your spam or promotional folders if you don’t see the email in your inbox. To redeem the code,you must create a DAZN account (if you don’t already have one),be of legal age,and not have an existing DAZN subscription. On the DAZN platform,navigate to your account settings and enter the code in the “gift code” field. No payment method is required to activate the three-month subscription.
The Synergy of Sports and Snacks: A Winning Combination
This innovative partnership between McDonald’s and DAZN underscores a growing trend: the strategic convergence of fast food and sports streaming services. By offering exclusive access too Ligue 1 matches, the collaboration taps into the massive global audience of soccer enthusiasts while driving foot traffic to McDonald’s locations. this mirrors triumphant strategies employed in other markets, demonstrating the power of cross-promotional marketing.
This isn’t just a win for consumers; it’s a strategic play for both companies. McDonald’s boosts sales and brand engagement, while DAZN acquires new subscribers and combats the pervasive issue of media piracy, safeguarding their investment in Ligue 1 broadcasting rights. This type of innovative marketing strategy allows DAZN to expand its subscriber base and secure its position in the competitive sports streaming market.
Key Promotion Details & data Summary
To better understand the impact of this “Golden Ligue 1” promotion, here’s a snapshot of key data points and comparisons:
|
Metric |
before Promotion (Average Tuesday) |
During Promotion |
Percentage Increase |
|---|---|---|---|
|
Golden Ligue 1 Menu Sales |
Baseline |
Tripled |
200% |
|
DAZN Subscription Code Redemption |
N/A |
Near Exhaustion of Codes |
N/A |
|
Customer Engagement |
Standard |
Increased Considerably (app Usage, Social Media Mentions) |
Estimated ~150% |
Note: These figures are based on preliminary data provided by McDonald’s and DAZN.Actual results may vary. Engagement metrics are based on internal analysis and estimations
Frequently Asked Questions (FAQ)
We’ve compiled a list of frequently asked questions to provide clarity on McDonald’s and DAZN’s exciting new collaboration:
Q: What is the “Golden Ligue 1” promotion?
A: It’s a promotion where customers purchasing a specially marked “Golden Ligue 1” menu at McDonald’s through the app will receive a three-month subscription to the DAZN streaming service, granting access to Ligue 1 soccer matches.
Q: How do I qualify for the free DAZN subscription?
A: You must order the “Golden Ligue 1” menu through the McDonald’s app, and make your purchase Monday through Thursday. After your purchase, you’ll receive an email with a DAZN subscription code within 24 hours.
A: the menu is available through the McDonald’s app.
Q: When will I receive my DAZN subscription code?
A: You should receive your DAZN code via email within 24 hours of your eligible McDonald’s purchase.
Q: What if I don’t receive my DAZN code?
A: First, check your spam or promotions folder. If you still can’t find it, reach out to McDonald’s customer service for assistance.
Q: Can I redeem the DAZN code if I already have a DAZN subscription?
A: No, the promotion is specifically intended for new DAZN subscribers, and individuals that are of legal age.
Q: Where do I redeem the DAZN code?
A: you can redeem the code within your account settings on the DAZN platform.
Q: Is a payment method required to activate the three-month subscription?
A: No, a payment method is not required to activate the three-month subscription provided through this promotion.
Q: What happens after the three-month DAZN subscription ends?
A: After the three months, your subscription will not automatically renew. You will have the option to subscribe to DAZN at the standard price if you wish to continue streaming.
A: the promotion is designed to encourage the sale of this specific menu item and create strong association with the DAZN and Ligue 1 collaboration, thereby driving sales and engagement, whilst incentivizing the customer to use the mobile application.
