THE “SINNER EFFECT”: HOW A TENNIS STAR IS REVOLUTIONIZING SPORTS IN ITALY
Italian tennis has not seen such a surge in popularity as the days of adriano Panatta. Fast forward to 2024, and the sport is experiencing an unprecedented boom, thanks in large part to the meteoric rise of jannik Sinner. The South Tyrolean sensation, now ranked number one in the ATP standings, has become a household name, inspiring a new generation of players. The Italian Tennis and Padel Federation (FITP) recently reported a staggering one million new members, a record-breaking figure that underscores the “sinner effect.” His remarkable achievements—including back-to-back Grand Slam victories at the Australian Open and US Open, triumphs at the ATP Finals in Turin, and consecutive Davis Cup wins with the Italian national team—have cemented his status as a global icon. But the ripple effect of Sinner’s success extends far beyond tennis.
Padel, a sport that combines elements of tennis and squash, has also seen a dramatic rise in Italy. The country now boasts the second-highest number of padel courts globally, trailing only Spain. Meanwhile, another racket sport is gaining traction: pickleball. Originating in the United States over 50 years ago, pickleball has recently exploded in popularity worldwide. This hybrid of tennis, badminton, and table tennis is making waves in Italy, with aspirations to attract one million players despite currently having only a few thousand enthusiasts and around 300 courts. Vinicius Trevisan, a coach at Milan’s Aspria Harbor Club, where pickleball is offered on two courts, describes the sport as versatile and inclusive. “Pickleball can be played in singles or doubles, making it accessible to players of all ages and skill levels,” he explains. “The court is smaller than a tennis court, measuring 6.10 x 13.41 meters. Doubles play is more strategic and low-intensity, while singles requires greater physical exertion, appealing to those seeking a more vigorous workout.”
What Makes Pickleball Unique?
While pickleball shares some similarities with tennis, such as the objective and basic movements, it stands out in several ways. One of the moast noticeable differences is the smaller court size and the unique ball design. The ball, featuring a perforated surface, moves at a slower pace, earning the sport the nickname “slow-motion tennis.” Players must allow the ball to bounce once on each side of the court before volleying,which adds a strategic layer to the game. The paddle, resembling a larger ping pong paddle, is typically crafted from materials like wood, carbon fiber, or graphene, offering a distinct feel compared to traditional tennis rackets.
Key Rules and Gameplay Mechanics
Pickleball follows specific rules that set it apart from other racket sports. As an exmaple, the “third strike” rule requires players to let the ball bounce once on their side before returning it, adding complexity to the game. Another unique feature is the “kitchen,” a two-meter zone near the net where players are prohibited from stepping, even if they accidentally fall into it after a shot. Scoring is another aspect that can be tricky for beginners. Matches are typically played as best-of-three sets,with players needing to reach 11,15,or 21 points,depending on the agreed rules. Importantly, points can only be scored while serving, not when receiving. Winning a rally on the opponent’s serve only results in a change of serve, not a point.
why Pickleball is Perfect for All Ages
Pickleball is an inclusive sport suitable for players of all ages, including children as young as five. Its slower pace and smaller court make it accessible for beginners,while the strategic elements keep it engaging for experienced players.Learning the sport is straightforward,with manny clubs offering structured courses. According to Massimo Lacarbonara,Deputy General Manager and Sport Manager at Aspria harbor Club,the key to mastering pickleball lies in a well-rounded training approach. “A proper warm-up is essential,” he explains. “From there, we focus on drills using live balls to simulate real-game scenarios and basket exercises to refine technical skills. players transition to actual gameplay to apply what they’ve learned.”
Health and Social Benefits of Pickleball
Beyond being a fun activity, pickleball offers numerous physical and mental benefits. It provides a full-body workout, engaging the legs, core, and shoulders with every shot. The sport also enhances coordination, cardiovascular health, and mental agility. Additionally, its social nature fosters connections and promotes overall well-being.As Lacarbonara notes, “Pickleball is not just a sport; it’s a way to stay active, meet new people, and enjoy a healthy lifestyle.”
Dove Partners with Tennis Star jasmine Paolini
In related news, Dove, a Unilever brand renowned for its commitment to promoting authenticity and self-esteem, has named Italian tennis champion Jasmine Paolini as its 2025 ambassador.Paolini, currently ranked fourth in the world, embodies the values of determination, confidence, and positivity that Dove champions. “I’m thrilled to collaborate with Dove and look forward to a season filled with exciting challenges and opportunities,” Paolini shared. This partnership, which kicked off in early 2025, aims to inspire young athletes and promote self-confidence thru shared values and initiatives.
For more information on pickleball courses at Aspria Harbor Club,visit www.aspria.com/it/milanoharbour-club/padel-e-pickleball.
The 2025 United Cup in Australia marks the beginning of an exciting partnership with tennis star Jasmine Paolini, a collaboration that will extend throughout the sporting season. “We are thrilled to join forces with Jasmine Paolini, who embodies authenticity and the power of embracing one’s individuality. Her journey resonates deeply with Dove’s mission to empower women, especially younger generations, by fostering self-esteem and encouraging a positive relationship with body image,” said Giulio marrucci, Lead CSP & Marketing of Personal Care Italia.This initiative underscores Dove’s long-standing commitment to promoting self-confidence and celebrating uniqueness.
by Francesca Pelucchi
The “Sinner Effect”: How Jannik Sinner is Revolutionizing Sports in Italy and Beyond
Italian tennis has not witnessed such a surge in popularity since the days of Adriano Panatta. Fast forward to 2024, and the sport is experiencing an unprecedented boom, thanks in large part to the meteoric rise of Jannik Sinner.The South Tyrolean sensation, now ranked number one in the ATP standings, has become a household name, inspiring a new generation of players. The Italian Tennis and Padel Federation (FITP) recently reported a staggering one million new members, a record-breaking figure that underscores the “Sinner Effect.” his remarkable achievements—including back-to-back Grand Slam victories at the Australian Open and US Open, triumphs at the ATP Finals in Turin, and consecutive Davis Cup wins with the Italian national team—have cemented his status as a global icon. But the ripple effect of Sinner’s success extends far beyond tennis.
The Rise of Padel and Pickleball in Italy
While tennis enjoys its renaissance, other racket sports are also flourishing in Italy. Padel, a sport that combines elements of tennis and squash, has seen a dramatic rise, with Italy now boasting the second-highest number of padel courts globally, trailing only Spain. Simultaneously occurring, another racket sport is gaining traction: pickleball. Originating in the United States over 50 years ago, pickleball has recently exploded in popularity worldwide. This hybrid of tennis, badminton, and table tennis is making waves in Italy, with aspirations to attract one million players despite currently having only a few thousand enthusiasts and around 300 courts.
Vinicius Trevisan, a coach at Milan’s Aspria Harbor Club, where pickleball is offered on two courts, describes the sport as versatile and inclusive. “Pickleball can be played in singles or doubles, making it accessible to players of all ages and skill levels,” he explains.”The court is smaller than a tennis court, measuring 6.10 x 13.41 meters. Doubles play is more strategic and low-intensity, while singles requires greater physical exertion, appealing to those seeking a more vigorous workout.”
What Makes Pickleball Unique?
While pickleball shares some similarities with tennis, such as the objective and basic movements, it stands out in several ways. One of the most noticeable differences is the smaller court size and the unique ball design. The ball, featuring a perforated surface, moves at a slower pace, earning the sport the nickname “slow-motion tennis.” Players must allow the ball to bounce once on each side of the court before volleying, which adds a strategic layer to the game. The paddle, resembling a larger ping pong paddle, is typically crafted from materials like wood, carbon fiber, or graphene, offering a distinct feel compared to customary tennis rackets.
Key Rules and Gameplay Mechanics
Pickleball follows specific rules that set it apart from other racket sports. for example, the “third strike” rule requires players to let the ball bounce once on their side before returning it, adding complexity to the game. Another unique feature is the “kitchen,” a two-meter zone near the net where players are prohibited from stepping, even if they accidentally fall into it after a shot. scoring is another aspect that can be tricky for beginners. Matches are typically played as best-of-three sets, with players needing to reach 11, 15, or 21 points, depending on the agreed rules. Importantly, points can only be scored while serving, not when receiving. Winning a rally on the opponent’s serve only results in a change of serve, not a point.
Why Pickleball is Perfect for All Ages
Pickleball’s accessibility and adaptability make it an ideal sport for players of all ages and skill levels. Its smaller court size and slower-paced gameplay reduce the physical demands compared to tennis, making it appealing to older adults or those new to racket sports. At the same time, the strategic depth and potential for high-intensity singles play attract younger, more competitive players. This versatility has contributed to its rapid growth, not just in Italy but globally.
The Broader Impact of the “sinner Effect”
Jannik Sinner’s success has not only revitalized tennis in Italy but has also created a cultural shift in how sports are perceived and consumed. His achievements have inspired a new wave of interest in racket sports, from tennis and padel to the emerging phenomenon of pickleball. As Italy continues to embrace these sports, the “Sinner Effect” serves as a testament to the power of athletic excellence in driving societal change and fostering a healthier, more active population.
the rise of Jannik Sinner has sparked a sports revolution in Italy, with tennis, padel, and pickleball all benefiting from his influence. As these sports continue to grow, they offer something for everyone—whether you’re a seasoned athlete or a beginner looking for a fun, inclusive way to stay active. The “Sinner Effect” is more than just a tennis phenomenon; it’s a movement reshaping the sporting landscape in Italy and beyond.
