23rd January 2025: PUMA India has once again raised the bar, this time by partnering with PV Sindhu, India’s badminton superstar, as its latest brand ambassador. The announcement was made in grand fashion as Sindhu stepped onto the court at the 2025 Badminton India open in New Delhi, donning a striking custom-designed black PUMA jacket layered over her court dress. Her ensemble was completed with PUMA’s Accelerate Nitro Indoor Court Shoes and a bespoke black PUMA bag,featuring sporty shoelace accents,badminton-themed charms,and playful miniatures like a PV doll and a racquet-shaped mirror.
The tribute jacket,a collaborative effort between PUMA and Rhycni,a homegrown Indian brand established in 2022,redefines versatility.The jacket’s ruched sleeves can be adjusted to create multiple styles, offering a blend of innovation and functionality. this design not only celebrates Sindhu’s dynamic personality but also reflects PUMA’s commitment to merging performance with cutting-edge fashion.
