Italy-Adidas: the national team leaves Puma, the new technical sponsor since 2023

Italy-Adidas: the national team leaves Puma, the new technical sponsor since 2023

The partnership agreement is valid for all national teams: men, women, youth, futsal, beach soccer and e-sports. “Reason for pride”, said the FIGC president Gravina

It’s official. The FIGC has announced a “long-term partnership with Adidas”. “Starting from January 2023, the national teams (men, women, youth, futsal, beach soccer and e-sports) will wear Adidas products”, says the Italian Football Federation.

THE WORDS OF GRAVINA

“It is a source of pride for the FIGC – says the federal president Gabriele Gravina -. This collaboration represents a fundamental step in the growth path of our commercial appeal and strengthens the development process of our brand both in Italy and abroad. The passion and the enthusiasm that we have found in Adidas is the same that the Italian Federation deepens every day in promoting all the Italian national teams and Italian football, at every level “.

WHAT DI ADIDAS

“We are incredibly proud to announce this long-term partnership with the Italian Football Federation – in the words of Adidas CEO Kasper Rørsted -. We are thrilled that one of the most successful national football teams is joining our portfolio of international federations, a alongside other giants such as Dfb (Germany), Rfef (Spain), Alfa (Argentina) and Rbfa (Belgium) and we can’t wait to reach great goals together “.

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