The Audiovisual Council of Catalonia (CAC), the Government of the Generalitat and the Catalan Broadcasting Corporation (CCMA) presented the ‘You’re missing out’ campaign this Friday in which athletes such as Laia Palau, Mireia Belmonte , Alexia Putellas and Laia Sanz raise their voices to claim more media attention for women’s sport and to keep the audience from missing the “half of the show.”

The faces and voices of this campaign are swimmer and Olympic medalist Mireia Belmonte, motorcycle rider and world enduro and trial champion Laia Sanz, female Barça player Alexia Putellas, the Spanish basketball international and the Spar Citylift Girona Laia Palau and the athlete María Vicente, who holds the world record for Under-18 pentathlon and heptathlon.

In the various ‘clips’ of the ad campaign, the five sportswomen lament that men’s sport is a priority today, in the media, and that’s why they cover half of their faces to see that if they only look, read or listen men’s sports in the media, fans miss “half the show.”

With this motto (‘If you don’t watch women’s sports, you’re missing out on half the show’), the TV commercials and the radio wedge that the campaign will broadcast between Friday, January 24 and February 14 are in the media public of the CCMA (TV3, Esport3 and Catalunya Ràdio), as well as betevé, La Xarxa and the Ferrocarrils de la Generalitat de Catalunya and of Transports Metropolitans de Barcelona (TMB).

The aim of the campaign is to promote the presence of women athletes in the media to advance full equality in the media quota, as well as to “break stereotypes” and consolidate women’s sports referrals among the public, including boys and girls .

“In my age, I didn’t know if I could be a basketball player”

“Someone needs to be under the spotlight to give voice, the work of female athletes and journalists is important. This time it is up to me. And I think progress is being made to make it visible, now there are girls they want to be basketball players, in my time I didn’t even know they could be achieved, “said Palau during the campaign presentation.

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