The Brydens Lawyers NSW Blues, together with Transport voor NSW, have launched the 2019 Knock-On Effect campaign to address road deaths and serious injuries at NSW.
The campaign is led by Bryden Lawyers NSW Blues consultant Greg Alexander and coach Brad Fittler, both of whom were personally affected by a tragedy about the death of the road after Ben Alexander died in a car accident in 1992.
"Not a day goes by that I don't think about Ben," said Alexander at the launch at North Bondi Surf Life Saving Club, where the NSW team is preparing for Game One of the Holden State of Origin series.
"He was far from being reckless, but he made a reckless decision that cost him his life.
"It had a devastating effect on me, my family, Ben & # 39; s friends and the community."
Fittler, that Ben's name & # 39; Boods & # 39; on his arm said, "Ben was one of my best friends and I would never want anyone to experience something like that.
"Too many people die and are seriously injured on our roads and it has a devastating" knock-on "effect on families and local communities.
"The Knock-On Effect partnership is about involving players in the communities to talk to people face to face about what is happening on their ways, in their community and how we can work together to make the right decisions on our ways to take. "
NSWRL Head of Commercial and Digital Jodie Cross said: "NSW Rugby League attaches great value to our partnership with Transport for NSW because we believe that Rugby League is a powerful platform to deliver important messages about road safety in the community.
"The popularity of the NSW Blues allows us to collaborate with a large audience within NSW."
The Brydens Lawyers NSW Blues are behind the campaign with the players on their way to five different schools in the eastern suburbs of Sydney on Wednesday 28 May to spread the message about road safety and that every decision on the road matters.
Alexander and Fittler also combined to film a powerful commercial reminiscent of the devastating impact that Ben's death had on them after he set out to celebrate after the Penrith Panthers presented their premiership blazers for their success in 1991.
Bernard Carlon, director of the Center for Road Safety, said the road safety partnership with the Rugby League of NSW is designed to tap the huge popularity of the Rugby League across the state to address important traffic reports at the local level. to deliver.
"Every 41 minutes someone is killed or seriously injured on NSW roads," Carlon said.
"That's about the time it takes to watch half a football match.
"Speed remains the leading cause of death and injury on our roads, which contributed to about 39 percent of the number of NSW road deaths last year, with fatigue (19 percent) and alcohol (16 percent) also playing a role in fatal accidents.
"The road is no place for apologies and we ask everyone – drivers, riders, passengers and pedestrians – to think about the consequences of their actions.
"Anyone can make a difference with the decisions they make every day on the road – stay under the speed limit, plan ahead and avoid tired driving, and make sure you have a plan B when you drink."