Birth of the Onitsuka Tiger: How ASICS Founder Kihachiro Onitsuka Created Japan’s First Basketball Shoes
Consulting Kobe High School and the First Obstacle When ASICS founder Kihachiro Onitsuka decided to enter the athletic footwear market, he sought guidance from Yukio Matsumoto, a teacher at Kobe High School whom Onitsuka had met while working at Nishii Shoji, according to documentation cited by Zai. Kobe High School maintained a prominent basketball program … Read more