Africa & 94 Marketing: Football Partnership Launch

Africa 94 was born with projects from clients who will be at the World Cup and with the premise of generating a connection between brands and fans

Africa 94 comes up with brand projects that are confirmed at the World Cup (Credit: Disclosure)

Africa Creative and 94 Marketing & Football come together to launch Africa 94, an operation dedicated exclusively to the communication of football projects. The agency will operate in an integrated manner between the two companies, including clients that already have a confirmed presence at the 2026 World Cup, as well as new partners.

Football impacts the way Brazilians consume (Credit: Freer-shutter)

How the link with football creates opportunities for brands

In this way, the operation combines Africa’s brand building capacity and creativity, with the sports marketing expertise of 94, whose partners include the former Brazilian national team athlete, Denilson.

As part of the projects, Africa 94 wants to redefine the role of advertisers in the football ecosystem, building narratives that are in line with narratives from the stands, changing room dynamics, connecting brand value to fan culture.

The new structure will be led by Rafael Marques, who will be responsible not only for developing campaigns, but also for structuring business platforms that connect brands, athletes and institutions.