The Paris Basketball club announced that Qwartz, a prominent shopping center located in Villeneuve-la-Garenne in the Hauts-de-Seine department of France, has joined its partner network for the 2026-2027 season. The commercial center has signed on as a Business Club Partner, aligning its brand with the club’s ongoing ambitions both on the arena parquet and throughout the Greater Paris region.
Qwartz Purple Shot Family Challenge
A central feature of the partnership is the introduction of the “Qwartz Purple Shot.” During home games at the arena, three spectators will be selected to participate in a multi-stage shooting challenge during a designated intermission.
Participants will attempt three distinct shots: a free throw, a three-pointer, and a half-court shot from the arena’s midline. Contestants can win up to 5,000 euros in Qwartz gift cards through the promotional activity, which is designed to engage supporters live in the stands.
Expanding Fan Engagement Across the Region
Beyond the immediate arena environment, the agreement entails collaborative activations within the shopping center itself. Qwartz plans to host themed games, events, and interactive displays featuring Paris Basketball colors throughout the 165-store complex.
Operating under the marketing slogan “Good Vibes Only,” the retail destination aims to integrate local sports culture directly into its daily visitor experience in Villeneuve-la-Garenne, bridging professional basketball with community life in the 92 department.
Qwartz partners with Paris Basketball for 2026-2027 season
When does the Qwartz partnership take effect?
The agreement covers the 2026-2027 basketball season, bringing scheduled fan activations and business club networking opportunities to Paris Basketball home fixtures.
Where is the Qwartz shopping center located?
The commercial hub is situated in Villeneuve-la-Garenne within the Hauts-de-Seine department (92) of France, housing 165 retail boutiques and restaurants.
What prizes are available during the Qwartz Purple Shot?
Selected fans participating in the home game shooting challenge can win up to 5,000 euros in gift cards redeemable at the shopping center.
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