From World 3×3 Champion to Longevity Tech Entrepreneur: Carlos Martínez’s New Path

The Turning Point in a Professional Basketball Career

Long before earning recognition in business, Martínez rose through the youth ranks of Básquet Coruña before catching the attention of European powerhouses. At 18 years of age, he joined Baskonia and made his EuroLeague debut under coach Sergio Scariolo in January 2014 against Olympiacos at the Buesa Arena. Sharing a locker room with veterans like Andrés Nocioni, Fernando San Emeterio, and former NBA player Lamar Odom offered an early taste of elite European basketball.

However, external and internal pressures mounted quickly. Reflecting on those early years, Martínez noted that he lacked the emotional maturity required to handle the intense scrutiny at such a young age. After subsequent stints in Alicante, Oviedo, and Logroño, he returned home to sign with Básquet Coruña. When the team ultimately decided to part ways with him at age 24 during the COVID-19 pandemic, Martínez faced a critical career crossroads.

Rather than stepping away from the sport entirely, he pivoted toward 3×3 basketball. That calculated risk paid off dramatically during the summer preceding his recognition by business publications, when he teamed up with Guim Expósito, Diego de Blas, and Iván Aurrecoechea to represent Spain. In Ulan Bator, Mongolia, the quartet defeated Switzerland in the final to claim Spain’s first gold medal in the fast-paced discipline, cementing an athletic triumph.

Building Wellbeinn and Democratizing Recovery Technology

While competing on the international 3×3 circuit, Martínez began dedicating hours each day to intensive study in finance, investment, and business operations, convinced that financial literacy could be systematically developed. Teaming up with co-founder Miguel Ortín, he launched Wellbeinn, a startup designed to bring advanced sports recovery technology out of expensive, specialized clinics and into everyday homes.

According to reported figures, the enterprise has scaled rapidly, reaching approximately 1.5 million euros in monthly revenue. Martínez attributes this commercial traction not to innate brilliance, but rather to the same rigorous discipline, personal responsibility, and emotional resilience he cultivated as a professional athlete.

Connecting Athletic Resilience to Longevity and Wellness

Martínez emphasizes that maintaining physical and mental health relies on fundamental pillars—proper nutrition, quality sleep, and consistent physical activity. Through Wellbeinn, his focus has shifted toward creating portable tools and a connected digital ecosystem that offers personalized wellness guidance for everyone from office workers to older adults seeking a dignified, active longevity.

Using his background as a professional athlete, Martínez continues to test new measurement tools and recovery tech in his own routine, aiming to bridge the gap between elite sports science and everyday health habits for a society increasingly focused on proactive wellness.