Jefferies has reaffirmed its buy rating on Flutter Entertainment while setting a price target of $180.00, according to recent market analysis. The financial firm’s assessment follows insights gathered at the G2E 컨퍼런스, pointing to sustained promotional spending that continues to accelerate betting handles for FanDuel across the United States market.
Flutter Entertainment trades near its 52-week low of $76.53, sitting at $76.63 with an EV/EBITDA multiple of 8x. Jefferies analysts project that high promotional spending will persist through fiscal year 2027 to strengthen FanDuel’s lead. The firm estimates an EBITDA investment of 1억 달러 dedicated to the U.S. market, creating near-term projections that sit roughly 6% below the broader U.S. consensus and 4% below group consensus estimates.
Despite shifts in international markets, Jefferies noted that the recent market closure in Brazil carries no material impact on Flutter Entertainment’s estimates.
Diverging Wall Street Sentiment Across Sports Betting
Analyst evaluations for Flutter Entertainment remain mixed amid shifting regulations and operations. Citizens reaffirmed a market outperform rating with a $145달러 price target, highlighting ongoing tracking of NFL betting odds and the intrinsic vigorish, or vig, embedded across moneyline and over/under markets on FanDuel and rival platforms.
Conversely, Rothschild Redburn adjusted its outlook, cutting Flutter from buy to neutral while slashing its price target from 169달러 to 119달러. The downgrade stemmed from four consecutive guidance reductions through 2026, most notably a 22% reduction in FanDuel’s mid-range EBITDA guidance.
Competitive Pressures and Prediction Market Growth
Competition across the digital wagering sector remains intense. Rivals in the sports category captured attention during the second week of the NFL season, securing the top spot in the iOS App Store sports category.
Simultaneously, prediction markets continue to capture significant betting volume. Kalshi dominated the prediction market during the opening week of the NFL season with a 76% market share. According to a report by Needham, the total market size for sports and parlay wagering through prediction markets reached 146억 달러 during the first week of the NFL season.
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