New West Bromwich Albion head coach James Morrison stated that securing his first senior management role was a “huge honour” after signing a two-year contract with the Championship club on Thursday, according to BBC Radio WM.
Morrison, 39, takes the permanent position following a protracted period in interim charge during a turbulent campaign at The Hawthorns. The former Scotland midfielder, who made more than 340 appearances for the Baggies during his playing days, stepped into the dugout twice on an interim basis this season.
“It’s fantastic, a huge honour and privilege,” Morrison told BBC Radio WM. “I’ve had a great response [from people]. It’s been unbelievable. I’d like to thank the board for giving me this fantastic opportunity. I’m really grateful and I’m going to give it 100% every day.”
Steering Albion Away from the Drop Zone
Morrison’s interim tenure stabilized a club that faced significant challenges both on and off the pitch. Tasked with steering West Bromwich Albion away from relegation trouble, the rookie coach orchestrated a 10-game unbeaten run that lifted the club out of the bottom three and ultimately secured safety, as reported by BBC Sport. Survival was mathematically sealed with a draw during the penultimate match of the season against Ipswich Town.
Reflecting on the emotional weight of the appointment, Morrison admitted that the reality of his new status set in while reviewing club media. “It hit me when I was in the office, seeing the videos that were published,” Morrison said, as reported by BBC Radio WM. “I did get a little bit emotional. I had no qualms of doing it. I’ve said previously that I’ve enjoyed my time and I believe 100% I can do it.”
Club chairman Shilen Patel initiated discussions regarding a permanent contract following the crucial draw against Ipswich Town, according to Morrison’s comments to BBC Radio WM. The newly appointed head coach emphasized his commitment to putting the institution ahead of personal milestones.
“It’s got to be right for myself. Right for this football club. I’ll always put this football club first. And I believe I’m ready and the best man for the job,” Morrison stated. “I’ve got a unique journey at this football club and this is the end of the line, and I want to prove to people that I can do it.”
Focus Shifts to the Season Finale at Hillsborough
With his long-term future secured, Morrison’s immediate attention turns to the team’s final fixture of the campaign. West Bromwich Albion travel to face Sheffield Wednesday at Hillsborough on Saturday, entering the match with their Championship status already guaranteed.
In a statement released via the club’s official website, wba.co.uk, Morrison praised the collective resilience shown during the toughest stretches of the season. “I’m honoured and humbled to have been appointed head coach of this great football club,” Morrison said. “The togetherness we have displayed in recent months – as players, staff, directors and fans – shows the enormous power of the Albion when it’s focused on a collective goal.”
He added a specific acknowledgment of the supporters who carried the team through the relegation battle. “I would like to thank everyone for their efforts during my time as interim – not least the fans who backed us to safety. I will never forget the end to the Ipswich game when it felt like it was us against the world, with the atmosphere off the pitch matching the efforts of the players on it. Here’s to more of that, please.”
