Real Madrid members will receive a custom, exclusive club shirt known as ‘La Socia’ this March to commemorate the institution’s 125th anniversary, fulfilling a presidential campaign pledge made by Florentino Pérez.
Fulfilling a Presidential Campaign Promise
During the recent presidential election cycle at Real Madrid, club president Florentino Pérez secured a decisive victory over challenger Enrique Riquelme, capturing 65% of the total vote. In the final stretch of the campaign, Pérez introduced a pledge that immediately resonated with the club’s membership base: a promise to distribute a unique, official jersey to every single member, regardless of age, gender, or length of membership, should he win the June 7 election.
That promise is now moving toward realization. According to reporting from Madrid-based sports daily AS, club officials have locked in a delivery window for the historic item. The distribution will take place in March, aligning with the exact date of the club’s milestone anniversary.
Design and Distribution of ‘La Socia’
The commemorative garment has been officially dubbed ‘La Socia.’ To mark the institution’s 125th year, the club will incorporate the milestone directly into the shirt’s custom serigraphy and design. Real Madrid plans to contact each individual member to collect specific sizing information to ensure a proper fit.
The manufacturing and distribution strategy emphasizes exclusivity. The club intends to produce a distinct design each year so that the apparel remains entirely irrepetible and collectible for the nearly 100,000 members. Crucially, these specific anniversary shirts will not be made available for retail purchase in any club storefronts, remaining strictly limited to the membership roster.
Timeline and Next Steps
The roll-out is anchored to March 6, the exact date Real Madrid marks 125 years since its foundational history began. Members can expect direct communications from the club regarding sizing details ahead of the March delivery window.
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