Good Good Golf faces an escalating corporate fallout following a controversial driver video showing a male co-founder shoving a female employee. Callaway severed ties, major retailers pulled merchandise, and the PGA Tour confirmed tournament impacts as sponsors and partners reacted swiftly to the backlash.
What began as a digital marketing campaign intended to promote a co-branded driver quickly turned into a public relations crisis for digital media company Good Good Golf. The controversy centers on a 60-second online video featuring Good Good co-founder and GM Garrett Clark running up behind female golfer Alexis Miestowski and shoving her to the ground as she reached for a golf bag.
As Miestowski looked up from the ground, Clark stood over her and stated menacingly, Do not touch my new driver.
The advertisement was intended as a parody of the horror movie Obsession,
according to statements cited by CBS News, but critics immediately condemned the spot for depicting casual violence against women.
Callaway Ends Partnership and Pledges One Million Dollars
Equipment manufacturer Callaway originally partnered with Good Good in 2023 through a wide-ranging deal encompassing content, products, and brand campaigns. That relationship ended abruptly when Callaway informed Good Good of its decision to sever ties, effective immediately.
“Over the last several days, we have listened and reflected deeply on the hurt and disappointment caused by the video we reposted. We heard from individuals who shared personal experiences related to violence against women, and their stories were powerful reminders that this issue touches the lives of far too many people. Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment.”
Callaway, Corporate Statement
Callaway CEO Chip Brewer acknowledged that the company had approved the ad before its release, stating that mistakes were made
during internal review processes. Alongside the termination of its partnership, Callaway committed $1 million to organizations working to prevent violence against women, noting that the financial contribution did not excuse its role in approving the content.
Retailers Pull Merchandise as PGA Tour Event Faces Uncertainty
The fallout extended rapidly beyond the manufacturing partnership. Major retailers including Dick’s Sporting Goods, Golf Galaxy, PGA Tour Superstore, and Target removed Good Good merchandise from both physical shelves and online inventories.
Simultaneously, the controversy disrupted professional golf tournament schedules. Good Good dropped its title sponsorship for the inaugural Good Good Championship scheduled for November 12–15 at Omni Barton Creek in Austin, Texas. Last year, Good Good signed a multiyear contract agreeing to pay at least $6 million annually to back the event.
The PGA Tour confirmed it had been informed of that decision. Meanwhile, Golf Channel cancelled the planned broadcast of Big Break x Good Good,
a reality competition series filmed around the Austin event, announcing that the show would not return until 2027 due to the recent developments.
Public Apologies and Corporate Response
Following the immediate online backlash after the ad debuted, Good Good deleted the video and issued an initial apology stating that the content did not align with brand values. Co-founder Garrett Clark later released a detailed video statement addressing his role in the skit.
“I want to personally apologize for playing a role in the skit in this ad at the magnitude that I did. And on Good Good’s behalf, on Good Good marketing’s behalf, I want to apologize as well because how this ad was received is not at all what we stand for. Also, I do not support domestic violence, abuse, or any of that of any kind.”
Garrett Clark, Co-founder of Good Good Golf
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