Academy Sports + Outdoors has teamed up with Nike and Jordan Brand to launch the H-Town Classic 3v3 basketball tournament this fall, scheduled for October 17–18, 2026, according to corporate announcements from the companies. The two-day youth sports competition will take place at the retailer’s Katy, Texas store located at 23155 Katy Freeway, operating from 8:30 a.m. to 7 p.m. each day, bringing together junior high and high school athletes from across the Houston area.
Celebrating Houston’s Basketball Roots
The upcoming tournament aims to celebrate Houston’s deep basketball heritage while offering competitive play for players across various skill levels. According to Steve Lawrence, Chief Executive Officer of Academy Sports + Outdoors, the collaborative event reflects the city’s vibrant sports culture. “Houston’s basketball tradition runs deep, and we’re proud to partner with Nike and Jordan Brand to continue the legacy with the H-Town Classic,” Lawrence said in a public statement. “This tournament captures the excitement and community spirit that make basketball such an important part of our city while creating opportunities for athletes of all skill levels to participate, compete and have fun.”
Competition will follow a 3-on-3 format across the weekend, accommodating both boys’ and girls’ brackets split into junior high and high school divisions. The setting places the courts directly at the Katy Freeway retail location, utilizing community-focused retail space to host regional youth athletes.
Community Impact and Charitable Support
Beyond the competition on the court, the H-Town Classic is tied to local philanthropic efforts. Proceeds generated from the tournament will directly benefit the Boys & Girls Clubs of Greater Houston. Additionally, Academy Sports + Outdoors, Nike, and Jordan Brand have committed to providing two free team entries specifically for participants from the Boys & Girls Clubs of Greater Houston.
This initiative aligns with Academy’s broader corporate mission of delivering accessible recreation under its “Fun for All” banner. Partnering with Beaverton, Oregon-based NIKE, Inc. and its signature Jordan Brand subsidiary brings national athletic resources directly to grassroots participants in Texas.
Registration Details and Deadlines
Teams wishing to participate must complete their registration through Academy’s official tournament portal by Friday, October 9, 2026. Organizers noted that registration will close earlier than the deadline if individual divisions reach full capacity before that date.
Families, players, and spectators looking for comprehensive eligibility criteria, complete competition guidelines, and schedule updates can visit the official event page for real-time information as tip-off approaches this October.
