The Swiss sportswear brand On is redesigning its global headquarters in Zurich West, transforming the corporate campus into a multifaceted public destination featuring a museum, a bar, and a dedicated art space. According to recent reports, the multi-level overhaul aims to open parts of the facility to the local community while expanding the brand’s operational footprint in its home city.
Transforming Zurich West into a Public-Corporate Hub
Located in the heart of Zurich West, the redesigned On headquarters brings together industrial architecture and modern retail design. The project integrates a public museum space showcasing the company’s footwear innovation and history, alongside a hospitality bar area and a rotating art installation zone. Local planning records and regional coverage indicate that the physical transformation reflects the brand’s rapid growth since its founding in Zurich in 2010.
Tennis legend and On co-owner Roger Federer has been closely involved with the brand’s development, frequently collaborating on design concepts and product launches at the Zurich facilities. The expansion allows visitors and local residents to experience the company’s research and development environment firsthand, bridging the gap between corporate innovation and urban public space in Switzerland’s largest city.
Innovation Labs and Brand Architecture
At the core of the redesigned headquarters is the integration of advanced prototyping zones and experimental retail areas. The space houses the On Lab, where designers and engineers test new cushioning technologies and sustainable materials. Regional design reports note that the architecture utilizes sustainable timber and open-plan layouts to foster collaboration among employees while maintaining transparent views for visiting sports enthusiasts.
The addition of a dedicated art space within a corporate headquarters marks a distinct shift in how athletic brands engage with urban culture. By hosting rotating contemporary art exhibits alongside athletic showcases, the facility functions as both an active workplace and a cultural venue for Zurich West.
Next Steps for the Zurich Campus
The phased rollout of the new public spaces at the On headquarters is expected to continue throughout the upcoming calendar year, with specific operating hours for the museum and bar scheduled to be announced via official company channels. Visitors and sports fans looking to follow updates on the Zurich West campus can check official brand announcements for public access details and event schedules.
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