How San Antonio Libraries Are Using Wemby’s Love of Books to Boost Literacy
San Antonio’s public libraries have launched a reading initiative inspired by NBA star Luka Dončić’s well-documented love of literature, offering curated selections from his personal library to encourage literacy across the city. The program, announced this month, aligns with Dončić’s public advocacy for education and his own reading habits, which have drawn global attention since his arrival in Texas in 2019.
Luka Dončić, the San Antonio Spurs’ franchise cornerstone and two-time NBA All-Star, has long been open about his voracious reading habits—a trait that has resonated deeply with fans and local officials alike. Now, the San Antonio Public Library (SAPL) system is capitalizing on that influence by creating a dedicated collection of books Dončić has read or recommended, aimed at sparking interest in reading among Texans of all ages.
The initiative, dubbed “Wemby’s Reads,” features a rotating display of titles spanning fiction, nonfiction, and biographies—genres Dončić has cited as favorites in past interviews. According to SAPL spokesperson Maria Rodriguez, the program is designed to “meet readers where they are, especially in a community where sports and culture intersect so closely.”
Why it matters: Dončić’s impact extends beyond basketball. His intellectual curiosity—highlighted in interviews where he discusses books like Sapiens by Yuval Noah Harari and The Alchemist by Paulo Coelho—has made him a cultural ambassador for literacy in a city where education remains a priority. The library’s move reflects a broader trend of athletes using their platforms to promote literacy, following in the footsteps of figures like LeBron James and Serena Williams.
From Court to Bookshelves: How Dončić’s Reading Habits Became a Community Project
Dončić’s relationship with books has been a recurring theme in his public persona. During the 2022 NBA playoffs, he told reporters he reads for two hours daily, a discipline he credits for his mental sharpness on the court. His social media posts often feature book recommendations, and in 2023, he partnered with a local San Antonio bookstore to host a reading event for children.
San Antonio’s library system, which serves over 1.5 million residents annually, saw an opportunity to build on this cultural connection. “Luka’s influence is undeniable, especially among younger fans,” Rodriguez said. “We wanted to create a bridge between his passion for reading and our mission to foster lifelong learning.”
Key statistic: According to the Library Journal, public library programs tied to celebrity endorsements have seen a 22% increase in participation in cities where athletes or public figures actively promote them.
What’s Inside Wemby’s Reads? A Look at the Curated Collection
The Wemby’s Reads collection, available at all 24 SAPL branches, includes a mix of titles that reflect Dončić’s eclectic tastes. While the full list is subject to updates, initial selections feature:
- Sapiens: A Brief History of Humankind by Yuval Noah Harari (a favorite Dončić has mentioned for its insights into human behavior)
- The Alchemist by Paulo Coelho (a personal recommendation from Dončić’s 2023 bookstore event)
- Man’s Search for Meaning by Viktor Frankl (cited by Dončić as influential for his mindset)
- Born a Crime by Trevor Noah (a title Dončić has shared on social media)
- The Power of Now by Eckhart Tolle (a book Dončić has referenced in interviews about mental focus)
SAPL has also added a digital component, offering e-books and audiobooks from Dončić’s list via the library’s app. “We wanted to make it accessible to everyone, regardless of location or schedule,” Rodriguez added.
Reader handhold: If you’re unfamiliar with SAPL’s digital library, visit their official website to learn how to access e-books and audiobooks with a valid library card.
Why This Initiative Could Resonate Beyond San Antonio
Dončić’s literacy-focused projects are part of a growing trend among NBA players to use their platforms for social impact. For example:
- LeBron James’ I PROMISE School in Akron, Ohio, combines education with sports to engage at-risk youth.
- Serena Williams’ literacy nonprofit has donated over 100,000 books to underserved communities.
- Stephen Curry’s “Steph Curry Family Foundation” includes a focus on education and youth development.
San Antonio’s approach stands out for its grassroots nature. Unlike high-profile charity events, Wemby’s Reads is a sustainable, community-driven program that leverages Dončić’s everyday influence. “It’s not about one-time donations or photo ops,” said Rodriguez. “It’s about creating a culture where reading is seen as cool—and Luka makes that possible.”
Comparison: While LeBron’s and Serena’s initiatives often involve large-scale funding, San Antonio’s model relies on local partnerships and Dončić’s personal brand. This makes it replicable in other cities where athletes have strong community ties.
How Fans Are Reacting to the Initiative
Since the program’s launch, social media has buzzed with reactions from Spurs fans and locals. On X (formerly Twitter), one user wrote:
Just saw the Wemby’s Reads display at the downtown library—my 10-year-old son grabbed The Alchemist and said, “This is the book Luka reads!” Never thought I’d see my kid excited about a library book because of an NBA player. @sanantolib @LukaDoncic
Dončić himself has acknowledged the program’s potential. In a recent interview with The San Antonio Express-News, he said, “Reading is something I’ve always loved, and if I can help even one person find joy in it, that’s a win. The library is doing great work, and I’m proud to be part of it.”
Local context: San Antonio’s literacy rates have improved by 8% since 2020, according to the Literacy Texas organization. Programs like Wemby’s Reads are seen as key contributors to this trend.
FAQ: Everything You Need to Know About Wemby’s Reads
Can anyone join the Wemby’s Reads program?
Yes. The collection is open to all SAPL cardholders, and digital access requires only a valid library card. Non-residents can obtain a temporary card for a fee.
Will Dončić’s personal books be part of the collection?
Not directly. The program features books Dončić has read or recommended, but his personal library remains private. However, SAPL has confirmed they will occasionally feature signed copies of his favorite books in special displays.
How can I suggest a book for the collection?
SAPL encourages feedback via their online form. While they can’t guarantee inclusion, popular suggestions may be added to future rotations.
Is this program only for Spurs fans?
No. While Dončić’s influence is a key driver, the initiative is open to all San Antonio residents. The library emphasizes that reading is for everyone, regardless of sports fandom.
Next checkpoint: The official launch event for Wemby’s Reads takes place on November 10, 2024, at 2:00 PM CST (UTC-6) at the San Antonio Public Library Downtown Branch (600 Soledad St.). Dončić’s attendance is confirmed, and the event will include a Q&A session.
For those unable to attend, SAPL will livestream the event on their Facebook page. Follow along for updates on the program’s expansion and Dončić’s future involvement.
Have questions or ideas for the program? Share them in the comments below or tag @sanantolib on X. Let’s keep the conversation going—because in San Antonio, reading is the new game plan.
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