NFL Draft: Heinz Launches ‘Mr. 57’ Campaign for 57th Pick

Heinz is making its mark on the 2026 NFL Draft with a unique promotion centered around the iconic ’57’ found on its ketchup bottles. The company, known as the Official Condiment of the NFL, is turning the 57th overall selection into a special moment called ‘Mr. 57’ as part of a new tradition in its hometown of Pittsburgh.

As part of the campaign, Heinz has partnered with Uber Eats to offer fans nationwide a chance to save on meals during the draft. Customers can gain $25 off their order of $26 or more when ordering from Heinz Verified restaurants through the Uber Eats app. This deal is available exclusively during the time of the 57th pick in the draft.

The promotion is designed to engage fans although celebrating Heinz’s long-standing brand identity. The ’57’ has been a fixture on Heinz products for decades, symbolizing the company’s heritage and quality. By tying this symbol to a key moment in the NFL Draft, Heinz aims to create a memorable experience for football fans across the country.

Heinz Verified restaurants participating in the offer are located in various cities and can be found through the Heinz website or the Uber Eats platform. The campaign reflects Heinz’s ongoing efforts to connect with consumers through sports and cultural moments, leveraging its official NFL partnership in a creative way.

As the 2026 NFL Draft approaches, the ‘Mr. 57’ initiative adds a distinctive layer to the event’s festivities, blending brand tradition with the excitement of live sports. Fans looking to participate in the offer are encouraged to check for participating locations and timing details as the draft date nears.

For more information on Heinz Verified restaurants and the ‘Mr. 57’ promotion, visit the official Heinz website or check the Uber Eats app during the 2026 NFL Draft.

What are your thoughts on Heinz’s creative approach to engaging fans during the NFL Draft? Share your thoughts in the comments below.