Los Angeles, CA – Justin Bieber traded the gridiron for a courtside-level view at the Fanatics Flag Football Classic at BMO Stadium on Saturday, but it wasn’t his presence that turned heads – it was what was on his wrist. The Canadian singer showcased a remarkably rare and elegant Rolex Cellini vintage, a departure from the typically sporty timepieces seen at athletic events.
The event itself, a high-energy showcase pitting NFL stars and Team USA’s national flag football squad against each other, drew a celebrity-studded crowd. But Bieber’s choice of accessory sparked considerable interest, as reported by GQ Italia. He paired the vintage timepiece with an intentionally oversized, urban-inspired outfit and a backwards baseball cap, creating a distinctive look that blended high fashion with casual comfort.
The Fanatics Flag Football Classic, held on March 21, 2026, at BMO Stadium in Los Angeles, wasn’t just about the game. The event attracted a diverse mix of A-list celebrities, including Bieber and his wife, Hailey, Machine Gun Kelly, Travis Scott, Druski, and Kevin Hart, who served as emcees. Billionaires Michael Rubin and Todd Graves were likewise in attendance, adding to the event’s high-profile atmosphere. The game itself saw current and former NFL players competing against Team USA’s national flag football team, though the pros reportedly faced a challenging afternoon on the field, according to the Modern York Post.
Bieber’s Rolex Cellini is particularly noteworthy because it’s a vintage model from the feminine line, making it an unusual choice for the singer. The watch stands in stark contrast to the more robust, sporty watches often associated with athletic events and Bieber’s typical style. The selection highlights a growing trend of celebrities opting for smaller, more refined timepieces for public appearances, as noted by GQ Italia.
The choice of a vintage Rolex also speaks to a broader appreciation for classic design and enduring craftsmanship. Rolex, a Swiss watch manufacturer, is renowned for its precision, durability, and timeless aesthetic. The Cellini line, whereas less prominent than the brand’s sport models like the Submariner or Daytona, represents a commitment to elegance and sophistication.
Beyond the celebrity sightings and the unusual timepiece, the Fanatics Flag Football Classic offered a unique sporting spectacle. The event’s format, which eschewed tackling, allowed for a faster-paced and more skill-focused game. Joe Burrow, the Cincinnati Bengals quarterback, was also in attendance, with his rumored girlfriend, model Olivia Ponton, reportedly present to support him, according to the New York Post. The event provided a glimpse into the growing popularity of flag football, a sport gaining traction as a safer and more accessible alternative to traditional tackle football.
The event’s appeal extended beyond sports enthusiasts, drawing a crowd that resembled a Hollywood premiere. Social media influencers like Marlon Lundgren Garcia, Jonathan “Tota” Augusto, and Jack Goldberg were also present, further amplifying the event’s reach and visibility. The combination of athletic competition, celebrity appearances, and a vibrant atmosphere made the Fanatics Flag Football Classic a standout event on the Los Angeles social calendar.
While the focus on the field was flag football, the off-field fashion statements, particularly Justin Bieber’s vintage Rolex, added another layer of intrigue to the event. It’s a reminder that even at sporting events, personal style and attention to detail can make a significant impact.
The Fanatics Flag Football Classic concluded on Saturday, but the buzz surrounding the event – and Bieber’s watch – continues. The event’s success suggests a growing appetite for innovative sporting events that blend athleticism with entertainment and celebrity culture. Fans can look forward to future installments of the Classic, and perhaps, more surprising fashion choices from the celebrity attendees.
Next up for many of the NFL stars who participated is the upcoming NFL season, with training camps scheduled to begin in late July. Retain an eye on Archysport for continued coverage of the NFL and the evolving world of sports fashion.
