Raducanu Joins Federer at Uniqlo in Landmark Sponsorship Deal
INDIAN WELLS, CA – February 24, 2026 – In a significant shift in the world of tennis sponsorships, Emma Raducanu has officially partnered with Uniqlo, the Japanese apparel brand, effective immediately. The move unites the 2021 US Open champion with a roster of sporting icons that already includes Roger Federer, signaling a novel chapter for the young British star. The announcement, made on Monday, concludes speculation that began late in 2025 regarding Raducanu’s future apparel sponsorship.
Raducanu, who burst onto the global stage with her stunning victory at Flushing Meadows as an 18-year-old qualifier, had been with Nike since 2018, three years prior to her breakthrough. The split from Nike follows a similar departure by fellow Brit Jack Draper, who signed with Vuori in August. Several other tennis players have also left Nike in recent years, suggesting a broader trend within the sport.
A New Chapter for Raducanu
Uniqlo first teased the announcement with a cryptic post on social media, featuring a silhouette of a female tennis player with the caption: “We’re proud to welcome a new face.” The reveal confirms Raducanu as the first female tennis player to be sponsored by the brand, adding to Uniqlo’s impressive stable of athletes.
“I am very pleased to join UNIQLO and to work closely with its amazing team of Global Brand Ambassadors,” Raducanu said in a statement released by Uniqlo. “Uniqlo and I share many values and perspectives on life, culture, and society. I am excited to inspire and engage young people everywhere.”
The partnership extends beyond simply wearing the brand’s apparel. Raducanu will play an active role in designing her on-court clothing and will participate in community-engagement activities worldwide, mirroring the involvement of Federer and actress Cate Blanchett, who became a global brand ambassador last summer. This commitment to community outreach highlights Uniqlo’s broader vision for its athlete partnerships.
Following in Federer’s Footsteps
Raducanu’s move to Uniqlo echoes a previous high-profile switch made by Federer in 2018. The Swiss legend’s partnership with the Japanese brand has been widely lauded, and Raducanu will undoubtedly look to emulate his success both on and off the court. Novak Djokovic also had a five-year partnership with Uniqlo, from 2012 to 2017, and Kei Nishikori, Japan’s top player, has long been a Uniqlo ambassador.
Sources briefed on the deal indicate We see a significant one for both parties, though specific financial terms have not been disclosed. Although reports in the past suggested Raducanu’s potential earning power exceeded $200 million, the details of this new agreement remain confidential.
What’s Next for Raducanu?
Raducanu is expected to debut her Uniqlo apparel at the upcoming Indian Wells Open in California, which begins in March. This tournament will be a key indicator of how the partnership unfolds and how Raducanu adapts to her new on-court attire. Fans will be watching closely to see the design collaboration between Raducanu and Uniqlo come to life.
Beyond the court, Raducanu’s commitment to social projects is also noteworthy. She will be involved in initiatives such as coaching aspiring young athletes and supporting underprivileged youth, aligning with Uniqlo’s “Peace for All” and “The Heart of LifeWear” programs. This dedication to giving back underscores Raducanu’s desire to utilize her platform for positive change.
The move to Uniqlo represents a pivotal moment in Raducanu’s career, offering her a new platform to build her brand and continue her ascent in the world of professional tennis. Joining a prestigious group of ambassadors alongside Federer and Blanchett signals Uniqlo’s confidence in Raducanu’s potential and her ability to inspire a new generation of athletes and fans.
Raducanu’s next confirmed tournament appearance is at the Indian Wells Open. Fans can follow updates on her performance and Uniqlo partnership through the official Uniqlo website and Raducanu’s social media channels.
What do you think of Raducanu’s move to Uniqlo? Share your thoughts in the comments below!
