To accelerate the new investment plan, the White House plans to run a “Trump Account” ad during Super Bowl LX on Sunday (February 8). This program helps families save for the next generation. The 30-second spot, produced with support from the nonprofit Invest America, will air in prime time right before the game.
The Super Bowl has always been a key battleground for major brands and political propaganda. The number of viewers for this year’s Super Bowl is expected to exceed 100 million, and advertising costs have soared due to this huge exposure. According to Bloomberg, a 30-second ad slot during a game could cost as much as $10 million. The move by the White House and its partners at this point shows their desperate will to popularize the ‘Trump account’ and target the mass market.
Invest in America released a campaign trailer on social media platform
The White House transformed this marketing strategy from a hard financial investment plan into a warm vision of family savings, using the Super Bowl festivities to engage parents across the country and encourage them to participate in this new investment vehicle.
This Sunday, on the world’s biggest stage, we’ll remind the nation once again that the American dream starts with our children.🇺🇸
See you live on February 8th. For more information, please visit: https://t.co/heXQF9CJzv pic.twitter.com/FTj6vKvypF
— Invest America | Trump Account (@InvestAmerica24) February 5, 2026
