The cost of advertisements during the Super Bowl LXwho will face this Sunday the New England Patriots with the Seattle Seahawkswill in some cases reach 10 million dollars, while the average for a 30-second advertising space will be about 8 million.
Mark Marshallglobal advertising director of NBCUniversalthe network that will broadcast the Super Bowl this year, said, in statements to Bloombergthat the 8 million dollars on average are close to the record figure reached last year, when FOX owned the rights.
Super Bowl. Photo:EFE
The match will take place at Levi’s Stadium in Santa Clarawith a capacity of 68,500 seats and home, since 2014, of the San Francisco 49ers of the NFL.
This year, commercials from the technology, pharmaceutical and wellness industries stand out, according to Marshall, who said that almost 40 percent of the advertising brands in this edition were not present in the last final.
In addition to the championship game of the NFL and the halftime show, which this year will star the Puerto Rican Bad Bunnythe commercials are another of the main attractions of the meeting, which every year is one of the most watched events on television in USA.
Bag Bunny Photo:AFP
Latest Super Bowl It was seen by a historical record of 128 million viewers in the country.
Several of the companies that will broadcast advertisements during the game, including Pepsi, Pringles and Bud Light, have published previews or the full commercials that viewers will see next Sunday on social networks.
They include the participation of American television stars, as well as direct references to other brands with which they compete in the same sector.
Christian González Photo:AFP
But Marshall clarified that those who follow the meeting through Peacock, the streaming platform of NBCthey could see other advertisements than those on conventional television.
Patriots y Seahawks Super Bowl XLIX of 2015 will be reissued in Santa Clara, where the team of New England won 28-24.
That final left a moment for history, after being decided on the last play thanks to an interception by Patriots player Malcom Butler of Russell Wilson, one yard from the end zone.
Super Bowl. Photo:Instagram / @nfl
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With EFE.
