VARESE – NBA Europe in Varese? It’s not just a dream. To say it is Luis Scola. Interviewed by Marco Belinazzo on Sole 24 Ore, the CEO of Pallacanestro Varese is decidedly open to the American model for the future of European basketball. And he does not rule out the involvement of the red and white club.
NBA Europe, epochal revolution
NBA Europe will involve the main European markets. This is Adam Silver’s project to expand the American professional championship in the Old Continent. To the detriment of the current model, that of the Euroleague, with participation closed to the founders and shareholders. An epochal revolution. Despite a thousand unknowns.
Is there room for Varese?
Is NBA Europe too big for Varese? Luis Scola opens up to the American model. “European basketball needs a paradigm shifta cultural leap towards a more organic and sustainable model of growth. The NBA, with its rules of economic balance and its ability to evolve the sport entertainmentI believe it can be the point of reference for this indispensable evolution.” Then the flash of The General which makes the Varese fans dream. “Does Varese seem to be left out? But that’s not the case. On the contrary. Unlike what happens today, NBA Europe is open to sporting merit and therefore all teams can dream of being part of it. We will need to win on the pitch, because the result remains the same core business of ours industrybut we will also need to be ready on a business level. And in this sense, the environment that the National Basketball Association can help create is more conducive to takeovers than the current one.”
Itelyum Arena and territory
So a hint to future of the Itelyum Arenafor which the second batch of works must be entrusted. “After the first batch of interventions by the previous management, we are working on phase twoin which we should invest another 3-4 million to expand the north curve and offer more and more services, with sky-boxes, bars, restaurants, a museum and improved acoustics in order to host non-sporting events such as concerts. During the last match against Napoli there were more than 5 thousand spectators“. Finally, a mention of the reality of Varese and its territory, a possible gateway to NBA Europe. “If the city is small, the province of Varese, geographically located between Milan and Switzerland, has a potential catchment area of two million people and without the direct competition of a football team. In the next three-four years we also aim to increase revenues from the commercial area”.
Miracle in Milan. Varese wins the derby with… Moore-ball (84-74)
Scola NBA Europe – MALPENSA24
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