Still active, Neymar is already showing himself as a legend. An immersive exhibition dedicated to his career has attracted some 10,000 people in just one month at the Pacaembú stadium in São Paulo, with tickets of up to $25 (20 euros). The plan is clear: take the experience on tour around the world.
Under the title “Neymar Jr. – Giant by his own nature”, The exhibition – which paraphrases a verse from the Brazilian anthem, tattooed on the chest of the number 10 – brings together some 65 pieces from the Santos forward’s personal collection: trophies, shirts, photographs and unique objects. The project is driven by NR Sportsthe company that manages his image and which recently acquired the rights to the Pelé brand.
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The tour, supported by sponsors such as Puma, Red Bull o ‘Pley by Ney’, invites you to dress in shorts and step onto the grass of the historic Estádio do Pacaembu to recreate actions of the former FC Barcelona and Paris Saint-Germain player: free kicks with a barrier, penalties against the goalkeeper and dribbling exercises, always guided by instructors.
“The Neymar brand is global and has roots throughout the world. We want this model to last for many years and in different places,” Felipe Giocondo, explains to EFE, Plan partner. The agency responsible for the design of the exhibition. Opened on January 3, the São Paulo edition says goodbye this Saturday to begin its jump to other cities in Latin America and Europe—with a special focus on Spain and France—as well as Saudi Arabia.
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At 33 years old and after a string of injuries, Neymar maintains a strong pull among children. “Much of its commercial success is explained by that connection with children and by its authenticity, also closely linked to social networks,” Giocondo points out. The complete experience costs 130 reais (about $25), with a reduced rate for minors, and part of the proceeds go to social projects at the Neymar Jr. Institute.
A special project
In recent days, the Pacaembú lawn—where Neymar scored his first professional goal and won the 2011 Libertadores title—is filled with boys and girls imitating their idol. Some parents value the sports proposal, although they qualify their example off the field. Meanwhile, Neymar is speeding up his recovery to face a new season with Santos and pursue his big goal of the year: playing in what could be his last World Cup.
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