BEIJING, Jan. 21, 2026 /PRNewswire/ — ERGO Group recently announced that NEXT Insurance, its property and casualty insurance company focusing on the U.S. market, has launched a brand refresh and officially changed its name to “ERGO NEXT Insurance” and launched a new visual identity. The group also announced that it has reached an important sponsorship cooperation with Inter Miami Football Club, the most famous team in the world of Major League Soccer (MLS).
Ergo Group and Inter Miami Football Club have reached a sponsorship cooperation. Representatives from both parties took a group photo (fifth from the right is Mark Klein, Chief Digital Officer of Ergo Group)
Ergu Group successfully acquired NEXT Insurance in 2025 and officially entered the US market. As a technology-driven property insurance company, ERGO NEXT Insurance focuses on meeting the customized needs of small, medium and micro business owners in the United States and provides simple and convenient digital insurance solutions. This brand refresh and strategic sponsorship is an important milestone in Ergo’s strategic expansion in the United States, the world’s largest insurance market.
ERGO recently announced its next five-year strategy and is committed to becoming a globally influential insurance group by 2030. In order to achieve this goal, Angu is working hard to create a unified brand image on a global scale. NEXT Insurance’s brand refresh and cooperation with Inter Miami Football Club are important measures to enhance the group’s long-term brand influence.
Dr. Markus Riess, Chairman and CEO of Ergu Group, said: “Through NEXT Insurance’s brand refresh and cooperation with Inter Miami Football Club, Ergo is accelerating its development roadmap in the United States and fully seizing future growth opportunities. In the dynamic and attractive U.S. market, these two initiatives will serve as important levers to continue to enhance our influence on customers, partners and the public, and help us achieve business goals. This also reflects Ergo’s determination to further build an international brand image according to the latest strategy.”
Inter Miami players wear training uniforms with the ERGO NEXT logo for training
According to the agreement, Ergu Group has obtained the exclusive rights and interests of “Inter Miami Football Club Official Insurance Partner” and “Inter Miami Football Club Training Wear Partner”, becoming one of the main partners of the club. Sponsorship benefits also include pitchside advertising at home matches, advertising exposure on the club’s digital and social media platforms, and joint promotions.
This cooperation continues Ergu Group’s sports sponsorship strategy in the German local market. The Group has been a partner of the German Football Association Cup (DFB-Pokal) since 2016 and will become the “Official Insurance Partner of the German Football Association” in 2022. ERGO is also the official national insurance partner of Euro 2024 in Germany and the exclusive showcase partner of the volunteer program during the tournament.
Xavier Asensi, Chief Commercial Officer of Inter Miami Football Club, said: “We are proud to be the preferred partner of ERGO Group, an international brand, and its subsidiary ERGO NEXT Insurance to expand into the US market. The club is a dynamic business platform and looks forward to working with ERGO Group to jointly launch exciting activities that can connect local and global fans.”
