Netflix shines in audiences with Anthony Joshua’s KO of Jake Paul. The combat, held on December 19 in it Cases Centerregistered a estimated average audience per minute (AMA) of 33 million viewersaccording to data from VideoAmp y Netflix. Joshua won by KO in the sixth round in the main event.
The event established itself as one of the platform’s biggest milestones in live sports. The evening entered the Netflix Top 10 in 91 countries and was number one in 45 marketsincluding the United States, United Kingdom, Canada, Germany, Australia, Mexico and Argentina.
The billboard also stood out for its reach among female audiences. The co-main event between Alycia Baumgardner y Leila Beaudoin reached a estimated average audience per minute of 15 million viewers at a global level. In business terms, the event established a box office record for the Kaseya Center. Besides, EverPass estimates that close to 600,000 spectators They followed the fight from bars, restaurants, casinos and hospitality venues in the United States.
The digital impact was another of the axes of the event. Jake vs. Joshua gender 1.25 billion impressions on Netflix’s global social channels and was number one trend in X in the United States, the United Kingdom and Brazil. A slow motion clip of the KO surpassed the 214 million impressionsbecoming the most viewed content of a Netflix live event on social networks.
The fight was produced by Most Valuable Promotions (MVP) and EverWonder, and marked Netflix’s third live event with MVP, after Paul vs. Tyson and Taylor vs. Serrano III, within the platform’s strategy to expand its catalog of live sporting events.
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