Last Tuesday, the Club America took an important step in promoting foreign investment in Mexican soccer. This after announcing a strategic alliance with General Atlantic, a leading global investor with international financial experience and recognition. In addition to a partnership with The Kraft Analytics Groupprivate technology and data company. In this way, the Eagles are the most renowned team to open the doors to investments from the United States.
The presence of the United States in Liga MX
Like América, some Liga MX teams have also formed alliances with various American companies. Such are the cases of:
Queretaro with the global investment firm Innovatio Capital, which is chaired by Marc Spiegel.
Apollo Sportswho in November completed the acquisition of Atlético de Madrid and therefore of Atlético de San Luis.
Necaxa and 50% of the equipment that was acquired by the investment group known as NX Footballto which celebrities such as Eva Longoria and Ryan Reynolds, among many others, belong.
Finally, FC Juárez, whose owner, Alejandra Vegais the franchise owner of La Madeleine Country French Café in the United States, in addition to collaborating with her husband Paul L. Foster in MountainStar Sports Groupan American sports consortium, dedicated to promoting projects on the border.
In interview with halftime, Humberto Calzada Díazchief economist for Banking in Latin America and specialist in analysis of financial markets, stock markets and macroeconomic issues, broke down the boom that American companies are currently having in Mexican soccer.
“Historically, Liga MX has been a football where we have a large investment team, we see it, and it is reflected in the salaries paid compared to the rest of Latin America. For example, advertising, The Mexican National Team is one of those with the best contracts worldwide. So, business is good, and that is why it attracts the attention of foreign investors. There are the cases of Necaxa, Querétaro, San Luis, FC Juárez and I do not doubt that later teams like Chivas or even those from the north can also replicate the same model or there will be investors who are interested in these high-profile teams.”
The steps for America to reach the BMV
Likewise, Calzada shared the steps that the board of Grupo Ollamani took to reach the Mexican Stock Exchange (BMV). This in addition to being able to get investors to be able to finance the remodeling of the Banorte Stadium ahead of the 2026 World Cup and strengthen the sports and commercial section of Club Américaamong other projects.
“Last year, Televisa separated the business part of Club América, the Banorte Stadium, the issue of its sports casinos, and they went public. Why is America going public? To look for investors in the stock market. Through the stock market in Mexico, they go out with the desire to find partners who can capitalize on their immediate projects, which was the remodeling of the Banorte Stadium, one of them, and obviously strengthen the sports and entertainment part. “They have done very well, Since America went public, shares have risen more than 600%. So what does it mean that the América has been released to the market? That anyone in Mexico or abroad can buy a part of Club América. So, if there is a person who bought those shares, they already own Club América, in a percentage. “It depends on how many shares you have.”
The rise in American stocks
As mentioned previously, Humberto Calzada confirmed the rise that Grupo Ollamani shares have had on the Mexican Stock Exchange. Particularly in 2025, even though America’s sporting results were modest, Grupo Ollamani’s “Águilas” ticker saw an increase of 135% of their actions during the year.
“In the stock market it works for shares to rise due to an expectation or a belief that the business or company is going to do well. So, they begin to buy shares because they know that this business is going to be profitable. It is the same thing that has happened with América in recent weeks. In recent months, as America did not have sporting achievements in 2025, it remained stable for part of the year.” “But later, due to this expectation, the share price begins to rise. This year they have achieved around a 135% gain, coupled with the fact that the Mexican Stock Exchange in general, It was a good year for Mexican companies and Ollamani was no exception.. So, in that sense, the investment of this American group means that it will be able to access better infrastructure and better reinforcements. This is what this strong investment entails.”
What role will The Kraft Analytics Group play?
With the announcement of the partnership between Club América and The Kraft Analytics Group, some fans began to think that Robert Kraft, current owner of the New England Patriots, would now be partial owner of the azulcrema team. However, the reality is different. Well, this partnership was promoted by General Atlantic with the purpose of benefiting its alliance. It is worth remembering that The Kraft Analytics Group’s expertise lies in sports technology and analyticsso it is estimated that this group will promote fan experience, data analysis, business operational functions, among others, in America.
“The football part of the project will continue in the hands of Ollamani and Televisa because they are the ones who have the ‘know-how’ and knowledge of the environment. So, Grupo Kraft is added for other factors, such as the technology issue, data analysis, user experience, marketing, because they They have experience with the New England Patriots in the NFL. All that expertise in these areas is going to be added to the American team, which I think with the call it has, being one of the most popular along with Chivas, is going to be an interesting bet and can strengthen the Coapa team.”
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