US shareNo.1Mattress brand <Sealy(Sealy)> latest lineup
「SEALY Posturepedic ELITE / PRO」2026Year1moon and5Domestic sales to start from February
“It supports the whole body and improves the quality of sleep.”
Former professional baseball player Yuki Saito talks about the appeal of new products and the importance of sleep
Sleep Select Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Hideyuki Nishimura), which manufactures and sells the mattress brand “Sealy” with the No. 1 market share in the United States in Japan, will release “Posturepedic Pro ET/TT” from the “SEALY Posturepedic ELITE / PRO” series, the latest lineup of Sealy announced in the United States in January 2025, and “Posturepedic Elite” in January 2026. We announced that we will start selling “EPT/TT” in Japan in May 2026. To coincide with this, a new product media presentation was held at the Sealy Tokyo Showroom (Kita-Aoyama, Tokyo).
At the beginning of the presentation, Hideyuki Nishimura, President and CEO of Sleep Select, and David Montgomery, Vice President of SOMNI Group International, which manufactures and sells bedding brands including Sealy, took the stage and introduced the latest technology and concept of the new product. Furthermore, we invited Yuki Saito, a former professional baseball player who has been using Sealy mattresses for some time, as a guest, and in addition to discussing the appeal of the new product, we also had a talk about the product names “Elite” and “Pro”.
【SEALY New product media presentation]Event overview
Date and time: December 15, 2025 (month) 11:00～11:50
Location: Sealy Tokyo Showroom (2nd floor, Aoyama Suncrest Building, 2-13-5 Kita-Aoyama, Minato-ku, Tokyo)
Speaker: Yuki Saito (Yuki Saito Co., Ltd.)
David Montgomery (Vice President, SOMNI Group International)
Hideyuki Nishimura (President and Representative Director, Sleep Select Co., Ltd.)
Contents: ■ Greetings from the organizer
■Introduction and product description of “SEALY Posturepedic ELITE / PRO”
■Talk show by Yuki Saito
■Q&A/Photo session
Bringing the ultimate in sleeping comfort to the Japanese marketMontgomeryMessage from the Vice President
SOMNI Group International David Montgomery Vice President
SOMNI Group International is a subsidiary of SOMNI Group, which owns bedding brands such as Sealy and Mattress Firm, which operates more than 2,200 mattress specialty stores in the United States.
David Montgomery, Executive Vice President and President of Overseas Division, took to the stage and loudly announced the launch of SEALY Posturepedic ELITE / PRO, a new product specializing in “reducing physical pain when you wake up in the morning” by evolving Sealy’s unique good sleep technology, and making a grand announcement in Japan for the first time.
In his speech, Mr. Montgomery said, “We are excited about this new product.
Through this, we hope to deliver “world-class blissful sleep” to the bedrooms of everyone in Japan and further revitalize the Japanese sleep market.”
President Nishimura, “Entrepreneurship90Great products for your anniversaryI am delighted to be able to introduce it to you.”
Sleep Select Representative Director and President Hideyuki Nishimura
Hideyuki Nishimura, President and CEO of Sleep Select, took the stage at the presentation. Nishimura began by talking about the company’s long track record of providing the optimal sleeping environment for Japanese people by combining Sealy’s world-class technology with product development tailored to Japan’s living environment and tastes.
Regarding the introduction of the SEALY Posturepedic ELITE/PRO series, which has taken the US market by storm, for the first time in Japan, “ELITE uses the latest coil called Precision Fit Coil.PRO has the Duraflex Edge System, which surrounds the outer circumference of the mattress, making it easy to recline. We are very happy to be able to introduce such wonderful products as we celebrate our 90th anniversary next year.”
“I feel like it wraps around my body and supports my whole body.”
Yuki Saito experiences new products
Mr. Yuki Saito
Former professional baseball player Yuki Saito appeared as a guest. Mr. Saito sat down with the new product “Posturepedic Elite EPT” and got a feel for it. Mr. Saito, who regularly uses Sealy mattresses, praised the new product with his sharp physical sense as a former athlete, saying, “It feels a little more resilient than the one I’m currently using, but I can feel the softness deep inside the mattress, so it hugs my body and supports my whole body.”
In the middle of the talk, he talked about the new product names “Elite” and “Pro” and said, “For me, the professional is Ichiro, and the elite is Shohei Otani.Ichiro maintained his physique during his active years and even after his retirement, taking good care of his body, and always preparing himself.” I felt that he had a very professional spirit.I played with Mr. Otani when he was an active player, and his potential was astounding since he joined the team.Looking at his current accomplishments, I get the impression that he is progressing very well in his baseball career.”
Regarding how he refreshes himself during his busy days and the importance of sleep, he said, “I refresh myself with my hobby, my camera, and I relax on SEALY’s bed and think about photography.” He concluded the talk by talking about his strong commitment to a high-quality sleep environment from his current position as the representative of Yuki Saito Co., Ltd.
「SEALY Posturepedic ELITE / PRO》 Product information
The new Sealy lineup announced in the United States in January 2025 will be introduced in Japan for the first time. It distributes the pressure on your body appropriately and leads to a comfortable sleeping position.
“Posturepedic” is a combination of the English word “posture,” which means “posture,” and the word “orthopedic surgeon’s or correction.”
This is a coined word that combines the words “Ortho Pedic” to express Sealy’s philosophy of properly distributing different weights to different parts of the body to maintain an ideal sleeping position.
With this new product, we have advanced our sleep technology and specifically aimed to “reduce the pain in your body when you wake up in the morning.”
Posturepedic Elite EPT/ Posturepedic Elite TT
(Scheduled to be released in May 2026)
Sealy_Posturepedic_Elite
Three unique pocket coils are arranged to support your body from head to toe, providing unparalleled support.
●EPT (Euro Pillow Top)
An integrated cushion is sewn onto the top surface, allowing you to experience a moist and comfortable sleep as it gently cradles your body.
●TT (tight top)
The taut fabric gives you a tighter and more supportive feel.
Posturepedic Pro ET / Posturepedic Pro TT
(Scheduled to be released in January 2026)
Sealy Posturepedic Pro
Adopts a “Posture Tech Coil” whose repulsive force changes depending on the load applied and the unevenness of the body. The “Duraflex Edge System”, which has a different diameter and strength than regular coils, is placed around the outer circumference to prevent the ends from falling. The mattress can be used widely.
●ET (Eurotop)
A cushion layer is sewn onto the top surface, so you can experience a soft sleeping experience that gently hugs your body.
●TT (tight top)
The taut fabric gives you a tighter and more supportive feel.
Guest profileYuki Saito
In his third year of high school at Waseda Jitsugyo High School, he won the national championship at Koshien in the summer. He created a huge fever as the “handkerchief prince.” After that, he entered Waseda University, where he achieved brilliant results and won numerous honors. In 2010, he joined the Hokkaido Nippon-Ham Fighters as the first draft pick. Announced retirement in October 2021. Currently, he has established Yuki Saito Co., Ltd., and is working towards the realization of various projects with the goal of “creating the future of baseball.”
【What is Sealy?】
Approximately 140 years have passed since our founding in Seelytown, Texas, USA. Currently, it has grown to become the No. 1 mattress brand in the United States. Sealy has been the first in the industry to establish the Orthopedic Advisory Board (OAB), which brings together prominent researchers, and has conducted research and development with an emphasis on scientific perspectives.The company has commercialized its own groundbreaking technologies one after another, including the development of the Posture Tech Coil in 1989. Sealy currently holds the No. 1 share in the US bedding wholesale market, has a strong position in the North American (Canada, United States, Mexico) and Australian markets, and is a global brand that is used in more than 100 countries around the world.
Furthermore, Sealy has been selected by some of the world’s most prestigious hotels. The highly acclaimed product is its unique sleep technology that detects the unevenness and body pressure of the body and provides the ideal sleeping position. Our track record of being used by many hotels that cater to people of all different weights and body types is proof of our reliability.
【SLEEP SELECT Company Profile】
Since Sleep Select began manufacturing bed mattresses in 1963, we have accumulated bed and mattress manufacturing technology and know-how for approximately 60 years. The production base is Toyokawa City, Aichi Prefecture. In 1985, we entered into a license and technical assistance agreement with Sealy, Inc. in the United States, and now we exclusively manufacture and sell Sealy beds and mattresses, the No. 1 market share brand in the United States. In addition to 12 sales offices nationwide, we have showrooms and shops nationwide. We support the healthy lives of consumers by providing comfortable bedding.
Company name: Sleep Select Co., Ltd. Head office: 2nd floor, Aoyama Suncrest Building, 2-13-5 Kita-Aoyama, Minato-ku, Tokyo
Founded: August 1930 Established: November 1950
Representative Director and Chairman: Yasuyuki Nishimura Representative Director and President: Hideyuki Nishimura
Business details: Manufacture and sale of regular residential beds and commercial beds, import and sale of furniture,
Manufacture and sale of furniture and interior products, and other related products.
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