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FC Porto champions the Future of Sports Tourism at Madrid Summit
In a move that underscores the evolving landscape of sports fandom and engagement, FC Porto is set to make a significant impact at the upcoming World Football Summit in Madrid, Spain, on October 15th and 16th. This isn’t just about the stunning game on the pitch; it’s about how technology and tourism are revolutionizing the fan experience, a topic FC Porto’s esteemed Museu Futebol Clube do Porto is poised to lead.
The club’s participation, specifically through its museum, highlights a strategic focus on the burgeoning field of sports tourism. Invited by the United nations World Tourism organization (UNWTO), FC Porto will contribute to a pivotal discussion panel titled ‘Technology and Tourism: Redefining the Sports Experience.’ This session promises to delve into innovative ways clubs and organizations can leverage technology to create more immersive and memorable journeys for fans, both near and far.
Leading the charge for FC Porto will be Mafalda Magalhães,
