He lost the title of prince and the luxurious mansion where he lived in luxury for years.
After years of scandal, Prince Andrew’s unprecedented downfall has gathered pace in recent weeks.British King Charles III. he took a drastic step a week ago. He severed the last formal royal palace ties with his younger brother – now going by the name Andrew Mountbatten Windsor – who figures in the Jeffrey Epstein case and faces rape charges.
“The king has made it clear that he condemns his brother and his behavior,” commented marketing professor Pauline Maclaran from Royal Holloway University of London, who focuses on the events surrounding the British royal family, for Seznam Správy.”It’s a really critically importent step, it’s a public humiliation for andrew,” he adds.
Andrew’s loss of the title is a turning point. The Duke of Cumberland and Teviotdale, who sided with Germany in the First World War, was last in such a situation, reminds the British newspaper the Guardian.
Royal mark
according to experts, the king’s decision was partly motivated by a desire to save the image of the royal family, which must increasingly actively seek to secure its place in the modern world.
Details of Prince Andrew’s case:
Polls clearly show that support for the monarchy is falling among young Britons. Many of them feel that the royal family is detached from reality and losing its relevance these days. Only 41% of 18 to 24-year-olds are in favor of keeping the monarchy – compared to 81% of Britons over 65.
According to Ahmad Alnajadah, a professor at Northeastern University in London, the removal of Andrew’s titles is somewhat of a marketing move.
“This is clearly about brand preservation. The Royal Family is one of the most recognizable brands in the world,focused on a sense of duty,service,tradition and selfless dedication to the nation and the Commonwealth of Nations,” he explains.
“By stripping him of his titles and patronages, they are essentially carrying out a classic brand protection strategy – severing the formal connection before the reputational damage spreads further to the monarchy itself,” he adds.
The British have a clear opinion of Andrew. His popularity in a long-term YouGov survey fell to an all-time low in late October. at the moment, 91% of the population has a negative opinion of him.
Other revelations about Andrew’s life that have begun to appear recently have contributed substantially to this.
As the BBC wrote,his fate was sealed by Andrew Lownie’s biography entitled Entitled,which portrays the then prince as an arrogant egotist whose life is full of scandals. The last straw was the recent publication of the book Nobody’s Girl, in which one of the victims of Epstein’s case, Virginia Guiffre, describes in detail her relations with the prince.
Public dissatisfaction with Andrew became so loud that the royal family could no longer ignore it. His affair increasingly overshadowed the activities of other family members, including the king himself.
It was especially deafening when Charles went on a visit to the Vatican in October, which was a past milestone for the monarchy. Instead, the attention of the British media and public turned mainly to Andrew.
“The Prince Andrew case dragged on for so long that it had a lasting impact on the royal family and it only got worse,” says Maclaran. “People have started to question the existence of a royal family that has so much privilege that someone has been above the law for so long and thinks they can get away with it,” he adds.
Openness as an eternal dilemma
Andrew’s case, which was shrouded in secrecy for many years, accentuated one of the faults that the british royal family has long accused – that it is too little obvious and solves its problems in silence.
What Virginia Giuffre wrote:
According to Maclaran and other commentators,the current bold move by the king indicates that things are beginning to change.
“I think they are increasingly realizing that silence and the Queen’s motto of ‘never complain, never explain’ is not doing them any favors in terms of public support. More and more, they are expected to be transparent towards us and at least partially express their opinions and feelings,” says the academician.
The British promise a change of attitude especially from the Prince of Wales William, who once after Charles III. will take the reins. He is already the most popular member of the royal family with 76% of public support.Right behind him is his wife Catherine.
Many Britons are praising the young royal couple as bringing a breath of fresh air to the monarchy. By being dynamic and relaxed, experts say they help “humanize” the monarchy. Catherine took a significant step towards this when she decided to openly and without hiding her emotions inform about her cancer.
According to Maclaran, greater openness and transparency can have a positive impact on the royal family’s popularity, but they must operate with caution.
“Part of the appeal of royal families has always been their mystery and the idea that they are somehow special,” he explains.
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Although the king has publicly distanced himself from him,Andrew and his affair are likely to continue to cast a shadow over the royal family. Although he is no longer a prince, he remains a member of the family in the classic sense and his presence at some joint events cannot be ruled out.
According to Maclaran, the king will strive to be as little visible as possible and remain on the sidelines. The next turning point may come with William’s accession to the throne. “We think that once he becomes king, he will ostracize Andrew even more,” he adds.
