Ligue 1 Launches 1TEAM: A new Era of Social Responsibility in French Football

French professional football is upping its game, not just on the pitch, but in the community. The Ligue de Football Professionnel (LFP),along with Ligue 1 McDonald’s and Ligue 2 BKT clubs,has unveiled 1TEAM,a complete CSR (Corporate Social Responsibility) strategy designed to make a tangible difference. Think of it as the NFL’s “Inspire Change” initiative, but with a distinctly French flair.

With 1TEAM, French football aims to leverage its massive influence for good, focusing on inclusivity, responsibility, and sustainability.It’s a bold move, signaling a commitment to using the sport’s power to address pressing social and environmental issues.

Football: More Than Just a Game

Football, or soccer as we call it stateside, boasts a global reach, captivating fans of all ages and backgrounds. Recognizing this, the LFP is taking proactive steps to ensure the sport’s impact extends far beyond the stadium. Through 1TEAM, the league and its clubs are embracing their responsibility to inspire positive change, setting a new standard for sports organizations worldwide.

The Four Pillars of Change

1TEAM is built upon four key pillars, each addressing a critical aspect of social and environmental responsibility:

• 1team for inclusive football: Creating a welcoming habitat for all fans, combating discrimination, and ensuring accessibility for people with disabilities. This echoes the efforts of many U.S. sports teams to make their stadiums and events more inclusive, such as providing sensory rooms for fans with autism.

• 1Team for solidarity football: Using sport as a catalyst for positive change, supporting charitable causes, and strengthening community bonds. Imagine if every touchdown in the NFL triggered a donation to a local food bank – that’s the kind of impact 1TEAM is striving for.

• 1team for health in action: Promoting physical activity, preventative healthcare, and overall well-being through football. This initiative could be compared to the NBA’s “Fit Week,” encouraging fans to adopt healthier lifestyles.

• 1team for sustainable football: Reducing the sport’s environmental footprint through eco-friendly transportation, waste management, and energy conservation. This aligns with the growing trend of “green” initiatives in sports, such as solar-powered stadiums and carbon-neutral events.

by integrating these four pillars, 1TEAM represents a holistic vision for a more responsible and impactful sport, one that not only entertains but also contributes to a better future.

The launch film features music by artist Tim Dup, who created a composition that captures the energy and emotion of the sport. Dup describes his work as a motif of arpeggios in motion, like a circular and metric trajectory which marries the rhythm of the race and the breath. it’s a powerful and evocative piece that perfectly complements the 1TEAM initiative.

A Commitment on Display

1TEAM will be prominently featured throughout the season, with dedicated days focusing on youth, cancer prevention, and inclusivity. The initiative will showcase the efforts of clubs, players, and partners across the French football ecosystem.

As a symbol of this collective commitment, the 1TEAM logo will appear on the jerseys of all players in Ligue 1 McDonald’s and Ligue 2 BKT, starting from the fourth and fifth match days, respectively. This visual reminder will serve as a constant reminder of the league’s dedication to social responsibility.

The official broadcasters of Ligue 1 McDonald’s and Ligue 2 BKT,including Ligue 1+ and BeIN Sports,are also supporting the 1TEAM initiative,providing increased visibility through pre-match coverage and special features.

This comprehensive approach demonstrates a genuine commitment to making a difference, positioning French football as a leader in social responsibility within the global sports community. It will be interesting to see how 1TEAM evolves and the impact it has on French society and beyond. Could this be a model for other leagues, including those hear in the U.S., to follow?

Ligue 1 & Ligue 2 Launch 1TEAM Initiative with Decathlon Balloons

French soccer is stepping up its game, not just on the field, but in the community. Ligue 1 McDonald’s and Ligue 2 BKT are joining forces with Decathlon, the official supplier for both leagues, to launch the 1TEAM initiative. as part of the program,specially designed balloons will be featured during the pre-match ceremonies,starting on the 4th matchday for Ligue 1 and the 5th for Ligue 2.

1TEAM Football Engage Balloon — The 1TEAM balloon, designed by Decathlon, will be featured during pre-match ceremonies.

Think of it like the NFL’s “Crucial Catch” campaign for cancer awareness, but with a broader scope. Throughout the season, title partners McDonald’s [[3]] and BKT will actively support the 1TEAM commitment program during dedicated matchdays. This initiative aims to leverage the popularity of french soccer to promote positive social impact.

MPG and MPP are also getting in on the action,planning tournaments that will amplify the various Corporate Social Responsibility (CSR) campaigns. These tournaments, along with increased visibility on digital platforms, will help spread the message of the 1TEAM initiative.

The Ligue de Football Professionnel (LFP) views soccer as a powerful tool for societal change. Football affects all generations and all territories: it has a unique role to play in the construction of a more united and sustainable society, says Jérôme Belaygue, director of communication and CSR of the LFP.

With 1team,French professional football affirms its desire to put this force at the service of a positive,concrete and shared impact. With 1team, we also want to make an already well -committed approach visible and take on the whole ecosystem of professional football in a collective dynamic. It is by acting together, clubs, players, partners and supporters, that we can give all its strength to this commitment.

Jérôme Belaygue, director of communication and CSR of the LFP

The 1TEAM initiative is a bold move by French soccer to address social issues and engage fans in a meaningful way. While some might argue that these initiatives are merely PR stunts, the LFP’s commitment to CSR suggests a genuine desire to make a difference. The success of 1TEAM will depend on the active participation of clubs, players, partners, and supporters. It remains to be seen how this initiative will resonate with fans and whether it will lead to tangible positive change.

Published: September 12, 2025

1TEAM: Key Initiatives and Comparisons

To better understand the scope and ambition of the 1TEAM initiative, let’s break down its core components and compare them to similar programs in other major sports leagues. This table provides a concise overview and highlights key data points for a clearer picture.

| ——————————- | —————————————————————————– | ———————————————————————————————————– | ——————————————————————————————————————————————— | ———————————————————————————————————————————————— |

| 1Team for Inclusive Football | Fan inclusivity and accessibility, combating discrimination | Accessibility improvements, anti-discrimination campaigns, promoting welcoming atmospheres at matches | Similar to the NFL’s efforts to create accessible stadiums and MLB’s “Play Ball” initiative promoting diversity and inclusion in youth sports.| Increased fan engagement, broader audience reach, and a more inclusive match-day experience.|

| 1Team for Solidarity Football | Utilizing sport for positive change, supporting charitable causes, community bonding | Charity events, partnerships with community organizations, player involvement in social causes | Echoes the NBA’s “Hoops for Troops” program and the Premier League’s community outreach programs.| Increased community engagement,positive brand perception,and strengthened ties with local communities,improved overall social duty. |

| 1Team for Health in Action | Promoting physical activity and preventative healthcare through football | health awareness campaigns, promoting healthy lifestyles, partnering with health organizations. | Similar to the NBA’s “Fit Week” or the NFL’s initiatives promoting youth fitness.| Improved public health, increased awareness of health issues, more active participation and a healthier fanbase. |

| 1Team for Lasting Football | Reducing the environmental footprint of the sport | Promoting eco-friendly transportation, waste management, and energy conservation, stadium initiatives | Mirrors the growing trend of green initiatives in sports, like MLS’s efforts towards carbon neutrality and the green Sports Alliance initiatives. | Reduced environmental impact, promotion of sustainable practices, and increased awareness of environmental issues. |

This table serves as a starting point for a more in-depth exploration of the 1TEAM’s initiatives.data points will be updated periodically throughout the season to reflect the initiatives’ impact.

FAQ: Your Questions About 1TEAM Answered

To further inform and engage our readers, here is a detailed FAQ section addressing common queries related to the 1TEAM initiative, designed to improve search visibility and provide clear answers:

Q: What is the 1TEAM initiative?

A: 1TEAM is the Ligue de Football Professionnel (LFP)’s comprehensive Corporate Social Responsibility (CSR) strategy, encompassing all Ligue 1 McDonald’s and Ligue 2 BKT clubs. Its aim is to leverage the popularity of French football to promote positive social and environmental impact across four key pillars: inclusive football, solidarity football, health in action, and sustainable football.

Q: When did 1TEAM launch?

A: The 1TEAM initiative launched during the current Ligue 1 and Ligue 2 seasons, with specific actions and campaigns rolling out throughout the year.

Q: What are the main goals of 1TEAM?

A: The primary goals of 1TEAM are to foster a more inclusive environment for fans, support charitable causes, promote health and well-being, and reduce the environmental impact of French football. By focusing on these pillars, the LFP and its clubs aim to make a tangible difference in French society and beyond.

Q: How is 1TEAM different from other CSR initiatives in sports?

A: While many sports leagues have CSR programs, 1TEAM distinguishes itself through its holistic approach, encompassing a wide range of social and environmental concerns under one unified banner.Its focus on all aspects of the sport,using four distinct pillars,makes it a more comprehensive initiative than many similar programs.The partnership with Decathlon and the visual integration with jerseys and pre-match ceremonies are also marks of distinction.

Q: How can fans get involved with 1TEAM?

A: Fans can get involved by supporting 1TEAM’s initiatives throughout the season, including matchday events, social media campaigns, and community programs. More information about specific initiatives and ways to participate will be announced through the Ligue 1 and Ligue 2 official channels. Stay tuned for updates on matchday initiatives, partnerships, and community events on official platforms like the LFP website and social media channels [[2]].

Q: Where can I find more information about 1TEAM?

A: For the latest updates and information, visit the official website of the Ligue de Football Professionnel (LFP), and follow Ligue 1 and Ligue 2 social media channels.