Neal Mohan, the CEO of YouTube, spends most of his fall Sundays sprawled on his sofa, watching four NFL games simultaneously on his 90 -inch screen. But when the Kansas City Chiefs will face the Los Angeles Loaders on Friday evening, this inveterate sports enthusiast will not hold up. This match is a decisive test for Neal Mohan’s strategy, who wants to make Youtube the epicenter of entertainment at home. In May, he spent nearly $ 100 million to acquire the world’s broadcasting rights from the NFL and live from this meeting, a first for YouTube. The event could break all the streaming audience records … or enter the annals like the latest fiasco dated the migration of traditional television sport to streaming.
Is the result is a simple question: is youtube capable of ensuring the broadcast of live sport? “It’s not an easy task”conceded Neal Mohan, 52, during an interview last month. A fluid broadcast of the digital data of the match, the famous “bits”, would undoubtedly go unnoticed, he added, but the slightest technical problem could spoil the event. This is why he intends to stand up and take a hundred steps during the match: “I will be nervous, to make sure that all bits are well at their destination. »»
The outcome of this match will partly determine the future of sports retransmissions for fans, leagues and YouTube. In the past two years, Amazon, Netflix and Apple have spent billions of dollars to acquire live sports diffusion rights, competing with traditional media to seduce consumers. But the breakthrough of tech giants in this area was marked by several disappointments. Last year, the first broadcast of an NFL match by Netflix was disrupted by sound problems, and advertisements has encroached the comments. As of […]
