Jingmen Tourism: Cultural Growth & Development | Three Gorges Yichang

Reading tips:Deeply implement the cultural innovation strategy, make every effort to promote breakthroughs in the development of the cultural and tourism industry, and continue to create new cultural and tourism scenarios… Since the beginning of this year, Jingmen City has actively explored and practiced carefully to provide citizens and tourists with more new cultural and tourism experiences with rich connotations and diverse forms.

The fireworks that blend ancient and modern times in the historical and cultural district of Minzhu Street, the immersive interaction of the intangible cultural heritage folk cultural experience hall, the passionate experience of the “Great Wall Tank Race”, and the in-depth participation of national tennis… In Jingmen, one new cultural and tourism scene after another is continuing to emerge, and is favored by citizens and tourists.

The historical and cultural district of Minzhu Street, Jingmen City is very popular

Great Wall Tank Race Scene

The 2025 Hubei Cultural Tourism Development Conference pointed out that Hubei insists on using culture to shape tourism and promoting culture with tourism, promotes the integrated development of culture and tourism, creates a new engine of economic growth, builds an important support for green development, and explores effective paths for common prosperity. The cultural and tourism industry has become a strong driving force for promoting high-quality development.

Since the beginning of this year, Jingmen has implemented the cultural innovation strategy in depth, made every effort to promote breakthroughs in the development of the cultural and tourism industry, and has shouldered the mission in strengthening the protection of cultural resources and promoting cultural innovation and development, accelerated the construction of a nationally renowned sports and leisure tourism city, and effectively enhanced the cultural influence of the city.

From January to June, the operating income of 23 large-scale cultural, sports and entertainment enterprises in the city increased by 36.7%. There are 107 new cultural and sports tourism market entities in the city; 7 new cultural and tourism projects have been started, with a planned total investment of 2.91 billion yuan; 5 new cultural and tourism projects have been signed, with a planned total investment of 7.98 billion yuan.

Jingmen has unique landscape ecology, world-class cultural heritage and a vigorous sports and leisure industry. How to make rational use of cultural and tourism resources and ignite the consumption boom is a must-answer question for creating a dazzling business card for Jingmen’s cultural and tourism.

Experience upgrade:

Let historical and cultural resources shine in the times

In the exploration of cultural and tourism projects, Jingmen has always focused on a core topic: how to inject the vitality of the times while protecting the city’s historical roots and cultural memory, so that the sleeping cultural heritage can truly “live” and become a new cultural and tourism engine that benefits citizens and attracts tourists.

Panoramic view of the historical and cultural district of Minzhu Street, Jingmen City

The old bluestone road has been rejuvenated and has become a new commercial landmark. The historical and cultural district of Minzhu Street among the blue bricks and black tiles is full of vitality, and time-honored shops, traditional buildings and modern businesses stand next to each other.

A block, starting from the greatest extent of carrying and protecting historical traces, continues historical memory, social changes and humanistic emotions. Walking through the plaque of Minzhu Street, the historical buildings such as the Military-Civilian Cooperation Hotel, Jingmen Workers’ Cultural Palace, Old Brewery, and Red Brick Chimney are well preserved, outlining a prosperous picture with the profound Jingchu culture as the background.

The historical buildings such as the Military-Civilian Cooperation Hotel, Jingmen Workers’ Cultural Palace, and the Old Brewery are well preserved

Protection is not conservative, but transformation comes from fusion. The four distinctive themes of block planning not only reflect the city’s appearance and local culture, but also have modern popularity, greatly enriching consumer experience and bringing a huge traffic effect.

The creation of the historical and cultural block of Democratic Street provides a new idea for urban renewal – to reproduce the historical style and awaken collective memory; to introduce innovative business formats to activate the vitality of the block. Let cultural heritage and commercial innovation play the colorful music of the new cultural and tourism landmarks together on the ancient bluestone road.

On August 1 this year, the historical and cultural district of Democratic Street opened. On the day of opening, the number of passengers exceeded 280,000, sales reached 5 million yuan, and the cumulative exposure of the entire network exceeded 63 million.

The historical and cultural district of Minzhu Street, Jingmen City is very lively

This cultural and tourism scene that “integrates ancient and modern times and bursts with vitality” is not only reflected in the reshaping of the historical and cultural block of Minzhu Street, but also extends to the in-depth experience of cultural heritage.

The newly completed intangible cultural heritage folk cultural experience hall is becoming a popular check-in place for citizens and tourists to touch traditional culture. This place not only statically displays the intangible cultural heritage skills of Jingchu, but also carefully arranges the sightseeing experience traffic and systematically sets up digital interactive areas.

Jingmen Intangible Cultural Heritage Folk Culture Experience Center

Visitors can deeply appreciate the unique charm of intangible cultural heritage through immersive participation, so that ancient skills can truly “live” in modern technology.

Visitors are immersively experiencing the intangible cultural heritage of Jingmen

At the same time, Jingmen Museum also actively relies on its rich collection cultural resources to plan and hold a series of activities with distinct themes and diverse forms.

Jingmen Museum holds the summer study activity of “Seeking the Fragrance and Chu Yun”

From interactive installations that restore the historical scenes of the Guodian Chujian to the diverse experience activities of “Cultural and Natural Heritage Day”, Jingmen Museum is working hard to break the boundaries of traditional exhibitions, let the dusty cultural relics “talk”, attracting more citizens, especially the younger generation, to go deep into history, and enhance their understanding and love for history and culture through interaction.

Scene update:

From “sports and leisure” to “game gathering”

When shaping a new business card in the city, Jingmen always thought about a key solution: how to leverage the popularity of sports events, convert “traffic” into “retention”, and allow sports and leisure to truly integrate into the development of urban cultural and tourism.

Detou’s “Great Wall Tank Race Race” triggered the entire network, and the “One Crossing Thousand Miles” tourism brand became popular in one match. The site has attracted a total of 200,000 tourists, and the online traffic has exceeded 400 million mark – this set of impressive data is a vivid footnote to the explosive power of Jingmen Sports Tourism.

Great Wall Tank Race Scene

In combination with the event, the off-road competition site launched free participation, free car washing, free parking and other welfare activities for off-road enthusiasts. The off-road “shabu” quota is full of daily reservations, and off-road bloggers from all over the country came to watch the competition live.

This is just the beginning. A relevant person in charge of the Municipal Culture and Tourism Bureau said that the event is the “explosion point” of traffic diversion, and the goal is to build a “magnetic field” for attracting customers. Let tourists come because of a competition and stay because of a diverse experience.

The secret to having continuous attractiveness lies in creating an immersive, participatory, and distinctive sports and leisure scene to achieve an atmosphere of participation by the whole people.

“National participation” is not only reflected in professional event hosting, but also penetrates into the public cultural space. Jingshan has 100,000 tennis enthusiasts, more than 340 tennis courts, and 5.6 tennis courts per 10,000 people. It also has three types of venues: hard ground, grassland and red clay. The citizens here can be said to play tennis for 365 days a year.

Jingshan International Tennis Event Center

The long-term free tennis courts and the slap citizens can be seen everywhere… The rich tennis culture of Jingshan is attracting tennis enthusiasts from both province and province to come, driving the economic effect of tennis is significant: it attracts more than 20,000 athletes to participate in the competition every year, and more than 50,000 tourists visit. In the first half of this year, the “Tennis+” industry revenue reached 1.72 billion yuan, a year-on-year increase of 41%.

Tennis enthusiasts practice football in the Wenfeng Tennis Village in Jingshan

On the other side, when you walk into the Phoenix Lake Park in the central city, the blue greenways complement each other, and there are endless citizens jogging, cycling, water-friendly, and shopping in the market. In June, the city-wide paddleboard Open held on Phoenix Lake attracted paddleboard enthusiasts and club members from inside and outside the city to participate, and paddleboarding is constantly entering the public’s vision.

The 2025 Jingmen City Third Paddle Board Open was held in Phoenix Lake Park

More and more groups of different ages join in paddleboarding. Phoenix Lake has not only become a new track for paddleboarding enthusiasts, but also a practical class for the growth class of young cadres in Jingmen Cultural and Tourism System – young cadres go deep into the front line and brainstorm around how to link Phoenix Lake, ecological sports parks and business districts to build the Jingmen Sports and Leisure Consumption Center as a whole, making the planning more down-to-earth and more dynamic.

To create a new landmark for sports and leisure cities, Jingmen adheres to the concept of “game drainage, scene gathering, and industry empowerment”, which not only satisfies tourists’ yearning for sports and leisure experience, but also provides citizens with high-quality life choices at the doorstep.

This year, Jingmen has carefully hosted more than 30 high-quality events, including the ITF International Tennis Masters, the China Youth Tennis Tour, the China Fishing Competition Trials, and the Hubei Automobile Field Cross-Country Race. While it has continuously improved the industrial chain and continued to cultivate the “one county, one product” sports and leisure brand.

2025ITF International Tennis Masters MT100 Jingshan Station

The 2025 Hubei Province Automobile Field Off-Road Race and Auto Race Carnival was held in Zhongxiang

From professional arena to mass space, from watching the game to daily participation… Jingmen is starting from details, striving to enable the tourists to experience the transformation from “spectators” to “players”, making “wants to play when they come, and come back after they play” the norm, and constantly building a rich sports ecosystem.

Source: Jingmen Jiupaitong Media Center (Reporter Xie Yiran’s photo source: Zheng Bo, Sanmao, Xie Yingqiu, Zhou Zongguo, Xinhua News Agency, Jingmen Cultural Tourism, China Tennis Association, Zhongxiang Cultural Tourism, Hengtai Business, Jingmen Intangible Cultural Cultural Experience Center, Jingmen Museum)