Basketball Dinner: 14,000 Attend Mountain Village Event

On Saturday and Sunday just past, Xishi’s “Village BA” started a “super weekend”, with a total of 6 games concentrated in the Shibanwu Basketball Hall in Yingdian Street Town. In just two days, 14,000 fans flocked to the small mountain village. The vehicles on the village road lined up in a long queue. Local villagers who were watching the football with palm-leaf fans were shaking their palm-leaf fans sighed: “Since my birth, I haven’t seen a Gado car passing by in the village.”

The new venue ushers in its first major event

The home venue of this event is the location of the last “Village BA” finals champion Shibanwu Village Basketball Team. Less than a year after winning the championship, an indoor basketball hall that embodies the hard work of the whole village rose from the ground. The total investment of the basketball hall is nearly 7 million yuan, and all the funds are donated by caring people from all walks of life and villagers. The stadium covers an area of about 4,000 square meters, not only can accommodate 2,000 spectators, but also is equipped with professional basketball game flooring and electronic scoring system. In addition to basketball games, the venue can also perform various ball sports such as table tennis and badminton to meet the sports needs of villagers of different ages. This “Super Weekend” is the first major official event it has ushered in after the opening of the museum.

Speaking of the newly built basketball hall in the village, villagers Yu Dingjia couldn’t hide their love and pride: “The colleagues around them all love basketball very much. Now the new basketball hall has become an excellent sports venue for everyone to have dinner, and the villagers’ enthusiasm for participating in basketball has increased.” Feng Qi, a player of the Fengcai Village team in Donghe Township who participated in the competition, praised the venue repeatedly: “This venue is very great, and the basketball facilities are also complete. You can adapt quickly after entering the game. We will come here again in the next game, hoping to win.”

The battle was fierce and exciting on the first day of the game. Six teams fought against each other. In the end, the Fengjiang Zhoucun team in Anhua Town, Xinsheng Village team in Paitou Town, and Xinmin Village team in Ciwu Town defeated their respective opponents and successfully won the second stage and started a good start. On the second day, the passion for basketball remained unabated. The Tangjiadian Village team in Huandong Street defeated Wufeng Village team in Dongbaihu Town at 83:50. Player Zhang Wei scored 32 points in a single game, triggering a burst of “MVP” calls in the audience. On that day, three teams, Tangjiadian Village, Huandong Street, Xinxiangxia Village, Zhaojia Town, and Huangshan Community, Huangshan Town, won the victory. Within 2 days, all participating teams went all out, bringing the audience a wonderful basketball showdown, and allowing the audience to personally experience the charm of the professional venues at their doorstep.

200 tables of “Basketball Night Dinner” hard-core hospitality

At 4 pm on Sunday, fierce battles were in full swing in the stadium, and there was a rush of people in the stands. Passionate fans entered the venue early, and the venue was surrounded by three floors inside and three floors outside. Crowd in the aisle to watch, lying on the railing, and watching on tiptoe, the audience showed their magical powers just to miss any wonderful moment. Some fans paid out of their own pockets to buy cheerleaders and hand-painted teams to create cheering groups, and some fans also took buses to the scene to shake flags and shout. Citizen Chen Keze came to watch the game on site for two consecutive days, “I can watch 6 games in one weekend, which is very exciting. I will continue to chase the game on site in the subsequent games.”

The fierce basketball game not only ignited the field, but also inspired the fireworks outside the court. In the evening, every household in Shibanwu Village drifted out an attractive aroma of vegetables. The villagers spontaneously set up a grand “basketball night dinner” and used the most sincere farm dishes to entertain guests from all directions. “In the past, the village held a “play festival” and there was a “scene meal” at the venue. This time the “basketball night dinner” was more lively than before!” Villager Ms. Zhan sighed. The village cultural hall was even more jubilant, and the kitchen was busy. The fans were in groups of three or five, and were greeted by enthusiastic villagers for supper. “I made a special trip from the city to watch the ball. The game was very hot on the stadium, and the villagers outside the stadium were also as enthusiastic. After dinner, they just went to watch the ball.” said fan Li Diko. According to statistics, this “basketball night dinner” organized entirely by villagers has held more than 200 tables in total, and has received more than 2,000 fans. Yang Yongsheng, deputy director of the Shibanwu Village Committee, said that he hopes to show everyone the basketball culture, atmosphere and hospitality of Shibanwu Village in this form, and attract more people to enter Shibanwu Village.

Create a national basketball city

In fact, before the competition began, the warm-up of “Super Weekend” had already flooded the circle of friends of Zhuji people. “Treya” Huang Tengda and “Berry” have rivals and other fun and popular slogans, as well as carefully designed creative banners and “out-of-the-circle” slogans full of regional characteristics, have emerged one after another, which has also stimulated netizens’ enthusiasm to participate in secondary creation. Behind the popularity of the event, the in-depth planning and innovative operation of the Municipal Integrated Media Center (Media Group). The center has established a special working group to make every effort to create a communication matrix of “teams with music”, carefully designed personalized team names and slogans for participating teams, and produced visually impactful event posters for promotion. At the same time, an immersive experience closed loop was built online and offline: the “Guess the Championship and Win the Big Prize” betting, the “My Favorite Player” voting, and the Xishi “Village BA” Creative League recruitment plan were set up in the Xishi Eye APP, and the event hot spots were spread as soon as possible through live broadcasts of events, quick video clippings, etc.

“Our first ‘Village BA’ was rated as the first batch of the national mass’ three major balls by the General Administration of Sports. Now our goal is to build Zhuji into a famous basketball city around the theme of ‘Love Basketball to Zhuji’.” Xu Linhuan, Party Secretary and Chairman of the Municipal Media Center (Media Group), said, “In the next stage, we will dig deep into the connotation of basketball culture, focus on giving full play to the advantages of the media, make full use of publicity tools, and continue to carry out the ‘Village BA’ publicity in a form that the masses like, and further enrich the content of the event. At the same time, as the construction of the 18,000-seat Zhuji Basketball Center venue enters the final sprint stage, we will focus on strengthening the linkage with surrounding industries such as rural tourism and special food, and use the competition as media to drive local economic development. At the same time, we will introduce more professional event resources to continuously improve the professional level and viewing value of the game, attract basketball enthusiasts from all over the country to gather here, and share the unique charm of basketball and rural style.”

Source of information: Zhuji Daily