Tuesday, June 24, 2025, 03:09
At 22, Carlos Alcaraz (El Palmar, Murcia) has managed to reach number 2 of the ATP ranking. The sports leadership corresponds to Jannik Sinner, but nobody coughs in terms of income. Inside and, above all, outside the court.
Alcaraz has pocketed 2.4 million euros for the victory in Roland Garros and already accumulates dozens of millions in his account. But the great ‘ball’ gave it last year with Nike, with which he signed a succulent sponsorship agreement.
According to the Association of Professional Tenists (ATP), his sports career has reported about 44.73 million dollars (38.82 million euros), of which 6.87 (5.96 in euros) correspond to the four titles raised this year until last Sunday (ATP 500 of Róterdam, Masters 1000 of Montecarlo and Rome, and Roland Garros). To that account we must add the almost 472,000 euros for the victory in achieved this weekend in the Queen’s tournament.
In its brief but brilliant trajectory in elite Alcaraz tennis has added 21 titles, including 5 Grand Slam tournaments: US Open (2022), two Wimbledon (2023 and 2024) and two Roland Garros (2024 and 2025).
Each of the greats has reported a minimum of 2.4 million euros, which is the prize for the winner of the French open. For each Wimbledon, just over 2.9 million euros has been pocketed, while the only US Open appears in his record made him win almost 3.2 million euros.
Forbes magazine estimates that in the 12 months passed since the end of the Open USA 2023 Alcaraz was packed 42.3 million dollars (36.71 million euros) before taxes. However, what is won on the court does not reach a quarter of that amount: 10.3 million dollars (8.94 million euros).
Tennis players attract luxury
The part of the lion corresponds to various sponsorships. Tennis and its professionals are a powerful claim for all types of brands, especially those associated with luxury. Among those who have opted for Alcaraz are BMW, Rolex and, above all, Nike.
A year ago, the Murcian tennis player and the sportswear brand announced a new sponsorship contract after ending this year the previously signed. It is estimated that in the next decade Nike will pay Alcaraz between 15 and 20 million dollars annually.
The agreement tries to exploit Alcaraz’s personal brand, which includes the creation of its own and personalized logo. What places the Murcian at the level of legends such as Roger Federer and Rafael Nadal, who also subscribed a commercial alliance with the American multinational.
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