NFL Game Pass Soars on DAZN, Reaching Global Football Fans
DAZN’s NFL Game Pass, the exclusive global platform for NFL games outside the U.S., experienced a remarkable second season. The platform saw a significant 23% increase in subscribers, a testament to its growing appeal. Even free-tier users surged by 47%,highlighting the platform’s effectiveness in attracting a broad audience.
A Global Stage for the Super Bowl
The NFL Game Pass, exclusively available on DAZN, provides the only avenue for international fans to follow all NFL games, including the prestigious Super Bowl. This year, the Super Bowl generated an notable 95 million streaming minutes across over 200 markets via the Game pass, showcasing the burgeoning global interest in American football.
Expanding Access, Expanding Horizons
DAZN expanded its reach this season, enhancing the NFL Game Pass’s distribution. A ten-year partnership with the NFL led to the launch of the service on Amazon in six key markets: the United Kingdom, France, Germany, Australia, Mexico, and brazil. This strategic move broadened access for both new and existing fans, offering multiple avenues to experience NFL content.
- 17 weekly games are now available in five languages.
- DAZN offers a weekly free game to almost every country.
A Global Vision for American Football
NFL Commissioner Roger Goodell underscored the importance of global distribution, stating, “The NFL’s media distribution strategy is crucial to our growth. providing global access to our games is paramount as we strive to become a truly global brand.” This commitment reflects the NFL’s dedication to expanding its reach beyond U.S. borders.
DAZN CEO Shay Segev expressed excitement about the partnership’s success, saying, “We’re thrilled to celebrate another successful season, bringing the passion of the NFL to even more fans worldwide.” This enthusiasm underscores DAZN’s ambition to lead the sports streaming sector, offering high-quality content and an unparalleled viewing experience.
A Bright Future for Global Football Fans
The surge in NFL Game Pass subscribers and the expanded distribution methods on DAZN are cornerstones for American football enthusiasts worldwide. The continued evolution of streaming technology and the NFL’s focus on international markets paint a promising future for the sport’s global expansion.