Meandering along the Atlantic Ocean, under the incandescent sun of Mar del Plata and raindrops pouring without warning, it is also to see the name or the face of Emiliano Martinez almost everywhere: flocked on a jersey, in sticker on a calabash of mate or the body of a car, tagged on a wall… It’s like going through a street bearing his name and coming across this cheerful fanatic disguised as “Dibu”, this character from an Argentinian telenovela, standing at the front of a tourist train, suddenly stiffening to put his hands to his crotch, a mime of the goalkeeper’s controversial celebration after the World Cup final.