Madison Square Garden Entertainment Corp., MSG Rangers Corp., and MSG Knickerbockers Corp. announced a new partnership on November 5, 2026, naming Newmark Group, Inc. as the official commercial real estate partner for the New York Knicks and New York Rangers. The agreement also designates the global real estate advisory firm as an official partner of the arena at Madison Square Garden.
Under the terms of the deal, Newmark branding will be integrated across several physical and digital assets. The firm will be featured on in-arena dasherboards and LED ribbon signage during home games for both the Knicks and the Rangers. The partnership also extends to television broadcasts on MSG Networks, where Newmark will receive placement through digitally enhanced dasherboard technology during regular season home and away games. The visibility plan includes digital signage boards outside the arena, intended to reach pedestrians passing by the venue.
Newmark Sponsors Rangers Digital Content and Westchester Knicks
The collaboration includes a specific focus on the Rangers’ digital presence. Newmark will serve as the presenting partner for content on a Rangers social media platform before each regular season game. The partnership reaches into the development league level, with Newmark named the official commercial real estate partner of the Westchester Knicks. This portion of the agreement will be highlighted via courtside LED signage at the Westchester County Center during home games.
Executive Perspectives on the Partnership
Doug Jossem, Executive Vice President of Global Sports and Entertainment Partnerships for MSG Entertainment, described the deal as a way to bring value to both organizations by connecting a major real estate service provider with a prominent sports and entertainment destination. He added that the firm is one of the world’s foremost commercial real estate companies with deep ties to New York City. Barry Gosin, Chief Executive Officer of Newmark, noted the firm’s historical roots in Manhattan as a foundation for the collaboration. “Madison Square Garden is one of the most iconic and influential venues in the world, synonymous with excellence, innovation and the energy of New York City,” Gosin stated. “Newmark was founded in Manhattan and is deeply connected to this city’s business community, so we’re proud to partner with an organization that shares our commitment to excellence, innovation and delivering exceptional experiences.”
Newmark Market Presence
Newmark, which trades on the Nasdaq under the ticker NMRK, operates as a global commercial real estate advisor for institutional investors, global corporations, and lenders. Financial records show that for the twelve-month period ending September 30, 2026, the company generated revenues exceeding $3.7 billion. As of that same date, Newmark and its business partners maintained approximately 200 offices and employed 10,500 professionals across four continents.
Organizational Background
The partnership involves three distinct entities within the Madison Square Garden ecosystem. MSG Knickerbockers Corp. (MSGK) manages the NBA franchise, which recently won the 2025-26 NBA Championship, and the Westchester Knicks (NBAGL). The company also produces the Christmas Spectacular Starring the Radio City Rockettes, a holiday tradition spanning more than 90 years.
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