KB Kookmin Bank launches KB Star Banking quiz event

KB Financial Group subsidiary KB Kookmin Bank launched a promotional quiz event on November 1, offering 165 official merchandise prizes to customers participating through its digital banking platform as the 2026-2027 Women’s Professional Basketball season opens, according to reports by KoreaIIN and Hankyung.

Quiz Campaign and Digital Banking Participation Details

The promotion, titled “The National Women’s Basketball Season Is Here! Solve the Quiz, Get Goods!!” runs through December 31 on the KB Star Banking app. According to KoreaIIN, the initiative aims to build familiarity with the newly opened league and the bank’s professional team, the Cheongju KB Stars, while driving engagement during the opening weeks of the competition. Participants must register on the KB Star Banking mobile application and correctly identify the official tournament title of the new season. noted that the correct answer can be deduced using the provided promotional hint, “KB Star Banking chosen by 20 million.”

Merchandise Prizes and Winner Selection

Out of all customers who complete the registration and submit the correct quiz answer by the December 31 deadline, 165 individuals will be selected via random drawing to receive club memorabilia. Verified prize categories include official Cheongju KB Stars jerseys, hoodies, half-zip tops, football-style jerseys, mini basketballs, and standard basketballs. and Hankyung both confirmed that select merchandise items feature the handwritten autographs of the team’s players to increase collector value. Full terms, conditions, and participation guidelines are available directly inside the KB Star Banking application and on the official KB Kookmin Bank Instagram account.

League Sponsorship Objectives and National Team Context

KB Kookmin Bank officials framed the campaign around broader momentum for the sport following international competition. A bank representative stated that following the South Korean women’s basketball national team’s gold medal victory at the recent Asian Games, public interest has risen noticeably, and the organization intends for that enthusiasm to carry over into the domestic professional league to create a festive environment for both players and fans. The representative added that the institution will continue supporting the development of women’s basketball and strengthening communication with supporters as the league’s title sponsor.