Avengers: Doomsday Marketing Criticized Over Channing Tatum Dunkin’ Ad

Channing Tatum Returns as Gambit in Dunkin’s National Avengers Campaign

Channing Tatum steps back into character as the mutant card-thrower Gambit in a newly released commercial for Dunkin’, pairing the hero with the Fantastic Four robot sidekick H.E.R.B.I.E. to promote Marvel Studios’ upcoming blockbuster Avengers: Doomsday. The nationwide promotional push, which rolled out across the United States, features immersive restaurant takeovers in four major cities alongside a menu of limited-edition beverages and collectibles.

The campaign centers on a 30-second spot titled “Munchkin Incursion,” in which Gambit grabs an Iced Captain’ccino while H.E.R.B.I.E. rolls in with Doomsday and Avenging Munchkins. The collaboration brings unexpected promotional tie-ins to coffee shops ahead of the film’s scheduled theatrical release on Dec. 18, 2026.

Immersive Restaurant Takeovers Across Four Major Metros

Dunkin’ transformed four of its locations into themed Marvel destinations starting Nov. 17. Each restaurant highlights a different corner of the cinematic universe, running through early December.

The Los Angeles location at 6201 Hollywood Blvd. features a Fantastic Four theme, while the Chicago shop at 10 West Chicago Ave. adopts an X-Men design. In New York City, the 8th Ave. store honors Earth’s Mightiest Heroes starting Nov. 18, and the Boston location on N. Harvard St. in Allston embraces a Doctor Doom aesthetic. Florida fans missing the physical takeovers can look toward alternate promotions, such as WWE’s scheduled event at Disney World on Dec. 15, 2026.

Themed Menu Items and Limited-Edition Collectibles

Beyond the storefront transformations, participating restaurants nationwide are offering a specialized menu inspired by characters from the Marvel franchise.

The food lineup features the returning Brownie Batter Doomsday Donut and the cotton-candy-filled Avenging Donut. Merchandise items rounding out the release include a Doctor Doom 25-count Munchkins tin, color-changing mugs, character cup sleeves, and Avengers-themed tumblers.

Marketing Tone Sparks Debate Among Fans

While corporate partnerships expand the film’s footprint into drive-thrus, the lighthearted tone of the commercial has drawn scrutiny from some commentators, who questioned the dissonance between a comedic advertisement involving fast food and a blockbuster anticipated to carry higher dramatic stakes. Speculation about the film’s narrative tone has circulated among fans, though one such rumor traced back to a parody account.

Theatrical Release and Promotional Timeline

As the marketing campaign gains momentum, fans await a definitive theatrical trailer following earlier teasers shown at CinemaCon, the D23 Expo, and online releases. Marvel Studios’ Avengers: Doomsday arrives in theaters on Dec. 18, 2026.

More on Avengers: Avengers: Doomsday Promo Hints at Fantastic Four Baseball Scene Mystery