Sprite and Coca-Cola Launch Switzerland-to-Paris NBA Sweepstakes for 2027 Game

Basketball fans in Switzerland have a chance to win VIP trips and prizes through a new promotional campaign organized by SA Coca-Cola Services, featuring instant-win merchandise and a grand prize package for the upcoming NBA game in Paris. The “SPRITE x NBA” promotion runs from October 1, 2026, through December 31, 2026, according to official contest terms released by the beverage company.

Coca-Cola Services Sets Eligibility Rules for Sweepstakes

The sweepstakes is managed by SA Coca-Cola Services, located at Chaussée de Mons 1424, Brussels, Belgium. Participation is restricted to individuals who reside in Switzerland, are at least 18 years old, and possess the capacity of discernment at the time of entry. Employees of the organizer and members of their immediate families are explicitly excluded from participating in the promotion.

Participants must agree to the contest rules fully and without reservation. SA Coca-Cola Services maintains the right to disqualify any participant who breaches the regulations or demonstrates fraudulent intent during the promotional period.

Entry Procedures via QR Codes and Coca-Cola Website

To enter the sweepstakes, participants must register via Sprite and Coca-Cola by scanning a promotional QR code or visiting the official website at www.coca-cola.ch under the “Promotion Sprite” section. Entrants must provide their email address, first name, last name, and date of birth, ensuring all personal data submitted is accurate.

To finalize the entry and trigger the instant-win mechanism, participants must enter a unique winning code found underneath the cap of 0.5-liter bottles of Sprite and Sprite Zero, which are available at Coop stores. Multiple entries by the same person or household—including entries submitted through different email addresses—are strictly prohibited and can result in total disqualification from the contest.

Instant-Win Prizes Including Wilson Basketballs and Paris VIP Tickets

Entrants who successfully submit a valid bottle code can instantly discover if they have won one of several allocated prizes. The instant-win pool includes Wilson basketballs branded for the San Antonio Spurs, the New Orleans Pelicans, Victor Wembanyama, or Zion Williamson, distributed randomly.

Instant-win participants can also secure two "Sophomore" VIP tickets featuring floor seats and a photograph opportunity with the NBA championship trophy at the Accor Arena in Paris on January 14, 2027. Each participant is limited to winning one instant-win prize, and households are restricted to one identical prize win. Prizes are non-transferable and VIP tickets are strictly issued to named individuals.

Grand Prize Paris Trip Package for January 2027

At the conclusion of the promotional period on December 31, 2026, SA Coca-Cola Services will conduct a random drawing among all eligible entries to award the grand prize. The winner receives a trip for two people to Paris to attend the NBA game on January 14, 2027.

The grand prize package includes round-trip TGV train travel departing from Zurich, Basel, Lausanne, or Geneva, alongside three nights in a four-star hotel with a double room and breakfast included. Winners also receive two VIP MVP packs, granting premium access to the NBA EXP lounge with food and beverages, a meeting with NBA legends at the “House of Legends,” and first-row courtside seats at the Accor Arena.

Contest rules specify that all auxiliary expenses—such as travel to the departure station, meals outside the package, local transfers, tips, travel insurance, and personal spending—remain the responsibility of the winner and their guest. Prizes cannot be exchanged for cash, modified, or transferred to third parties.

Frequently Asked Questions About the SPRITE x NBA Promotion