The Korean fashion market experienced a significant shift during the 41st week of 2026, as new brands dominated the latest rankings between October 4 and October 10. According to data compiled by Kagit, the landscape saw an influx of emerging labels displacing established names, with TRILLION capturing the top spot in its debut on the list.
TRILLION and DIMITRI BLACK lead the October rankings
TRILLION secured the number one position with a score of 61 out of 100, based on metrics tracked through Musinsa Fashion. Close behind is DIMITRI BLACK, which entered the rankings in second place with a score of 57.
Market performance of established and emerging brands
While new entrants reshaped the top of the board, Musinsa Standard maintained a presence in the top three, ranking third with 56 points. The brand slipped two spots from the previous period but remained a consistent performer. Other newcomers filling the rankings included The Knit Company at 55 points, SOIREE at 54, and both ALYS and DRAWFIT tied at 53 points. MIXXO rounded out the list with 51 points, while SPAO dropped to ninth place with a score of 50. Matin Kim also debuted on the list, occupying the tenth position with 42 points.
Scoring methodology and data limitations
The rankings were calculated using a weighted system across three data axes, focusing on the most recent activity recorded by Musinsa Fashion and, in the case of SPAO, additional insights from YouTube K-Style. Each score was normalized against the category average to reach a maximum of 100 points. The data reflects a snapshot of market activity as of the benchmark date of October 10, 2026. While ten brands were identified, three additional projects were excluded from the final table due to insufficient data availability for the reporting period.
Frequently asked questions about the 41st week rankings
What is the primary factor driving the movement in this week’s fashion rankings? The primary driver is the strong performance of new brands like TRILLION and DIMITRI BLACK, which entered the market with high engagement scores, effectively reshuffling the positions of more established labels.
Why did certain brands drop in this week’s list?
How are these rankings compiled? The rankings are based on data from Musinsa Fashion and YouTube K-Style, using a weighted three-axis scoring system that measures brand performance and consumer engagement, normalized against category averages.
The 41st week of 2026 saw a high turnover rate compared to previous reporting cycles, with eight of the ten listed brands appearing as new entries.
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