Trajectoire Studio will host a free public exhibition titled « Every Yard Matters » in Paris from October 22 to 25, coinciding with the city’s first NFL match. The cultural showcase bridges American football codes with contemporary fine art ahead of the landmark matchup.
Every Yard Matters at Rue d’Hauteville
The four-day exhibition runs at the studio’s showroom located at 11 rue d’Hauteville in the 10th arrondissement of Paris. Visitors can access the gallery space without charge from October 22 through October 25. The independent cultural event operates without official affiliation to the American football league.
Five contemporary artists—Giammarco Antoci, Nicolas Bianco, Ruben Gerard, Filipp Jenikae, and Stéphane Lopes—were invited to reinterpret the visual language and iconography of American football. Their works span multiple mediums, including wooden sculptures, customized game balls, paintings, typographic installations, and pieces crafted from marble and 24-karat gold.
Exhibition Programming and Cultural Context
Beyond the physical artworks, the exhibition program includes creative workshops centered around footballs and t-shirts. Organizers have also scheduled meet-and-greets with figures from the French American football community alongside a curated selection of books.
Trajectoire Studio maintains a history of projects intersecting competitive sports and creative arts, having previously produced similar cultural showcases around basketball, tennis, and rugby.
Stade de France Matchup and Surrounding Events
The cultural activations precede the NFL Paris Game scheduled for October 25 at the Stade de France. That fixture features the New Orleans Saints facing the Pittsburgh Steelers. The matchup has spurred widespread commercial activity across the city, including the planned opening of a massive 1,100-square-meter store to accommodate traveling and local supporters.
