The National Convention and Exhibition Center (Tianjin) recorded 712,000 visitors during the 2026 China (Tianjin) International Automobile Exhibition, according to the Jinnan Good Client. This marked the first time Super Motor Land, a 1,500-square-meter automotive amusement park, was held in Tianjin, while the CoolCarShow改装嘉年华 occupied 12,500 square meters of the N27 hall.
Car Exhibition Draws 712,000 Visitors
The 2026 China (Tianjin) International Automobile Exhibition concluded on October 6, with 712,000 visitors attending over seven days. The event featured 200,000 square meters of exhibition space, where new models such as the Hongqi H9, Hongqi G919, Aion RAY7, and Beijing Off-road BJ40 Extended Range Black Warrior made their Tianjin debuts. The exhibition combined traditional automotive brands with new energy vehicles, positioning it as a showcase for new productivity. The event also included the Super Motor Land, which brought retro F1 racing cars and cinematic garages to a 1,500-square-meter space, attracting families with interactive experiences.
Baseball League Expands National Reach
The 2026 Tianjin Junao Baseball League and PONY Pony Cup Autumn League, held in Tianjin, saw 75 teams and 1,125 young players from 10 provinces and cities, including Xinjiang, Beijing, Dalian, Shenzhen, and Shenyang. This marked the first time the PONY Pony League, which has operated in China for 12 years, expanded its competition beyond the northern region, creating a nationwide participation model. The event featured intense matches, with parents capturing footage of players on the field and fans cheering from the sidelines.
Chess Tournament Unites Young Competitors
The event, held at the Tianjin Science and Technology Workers’ Home, featured two national-level youth chess competitions conducted simultaneously. This format was praised by industry insiders as a novel approach to organizing youth sports events, combining different disciplines in a single venue.
Cultural Festivities Highlight Rural Appeal
Tianjin’s rural areas became a focal point for cultural activities during the National Day holiday. The “Jincai Nanwang: Dancing to a Glorious Chapter” mass dance festival featured 68 groups and nearly 1,000 performers, with daily performances drawing enthusiastic audiences. Additional events included rural opera performances, classic film screenings, a national day book fair, art exhibitions, cross-regional literary readings, and online quizzes, offering a comprehensive cultural experience to local residents and visitors.
The rural areas also saw a surge in tourism, with events like the Guishui Sunzhuang art exhibition, food culture, and intangible cultural heritage markets attracting 70,000 visitors over six days. Attractions such as the Xiaozhan Training Ground, where children experienced autumn harvests, and the Xixiaozhan village’s “military grain road” tours, provided a mix of historical and educational experiences.
Shopping Districts See 3% Attendance Growth
Tianjin’s commercial districts experienced a surge in foot traffic during the National Day holiday. The WuYue Plaza, Yongwang Dream City Tianjin Jinnan, and XinHua City Plaza recorded a combined 908,000 visitors over seven days, a 3% increase compared to previous years. The Green Box Vitality Block’s National Day cultural performances were followed by long lines at the family area, while the MoonStar Furniture “Better Life Festival” showcased home design concepts. Hotels such as the Jingji Crown Plaza introduced packages that combined exhibition visits, shopping, and overnight stays, encouraging out-of-town tourists to extend their stays in Tianjin.
The automotive exhibition’s influence extended to retail, with the “Jincai Nanwang: Car Launches New Journey” car purchase subsidy program offering up to 4,500 yuan per vehicle. By October 6, the district had issued 282.1万元 in subsidies, directly boosting car sales by 1.9亿元. The program’s effectiveness was evident in its 68-fold multiplier effect on sales, demonstrating the impact of targeted economic incentives.
Integrated Development Strategy Yields Success
The National Day holiday in Tianjin’s Jinnan district showcased a coordinated approach to tourism, culture, sports, and commerce. The integration of the exhibition’s overflow into retail areas, the movement of regional visitors to rural markets, and the cultural initiatives that encouraged extended stays highlighted the district’s strategic focus on multifaceted development. The event’s success underscored the potential for similar models to drive long-term economic growth and community engagement.
