San-en NeoPhoenix and Aichi University Launch Dunker Tsushin

The San-en NeoPhoenix professional basketball club has teamed up with Aichi University’s Regional Policy Department to launch the Dunker Tsushin, a student-produced information medium distributed to elementary and middle schools across the Higashimkawa region.

Student Collaboration and Regional Sports Growth in Higashimkawa

The joint production effort between San-en NeoPhoenix and Aichi University operates under an existing comprehensive partnership agreement and a specific 26-27 season collaboration framework. University students from the Regional Policy Department’s Won Jeong-wook seminar—which focuses on sports sociology and sports management—worked alongside club staff to shape the publication. The initiative targets students in Toyohashi, Toyokawa, Gamagori, Shinshiro, and Tahara, with the primary objective of raising team recognition, encouraging home game attendance, and ultimately stimulating local sports activity across the region.

Publication Schedule and Content Strategy for Dunker Tsushin

Scheduled for three separate releases between October 2026 and January 2027, the first issue of Dunker Tsushin began reaching local classrooms in mid-October 2026. The publication is designed to introduce young readers and their families to the excitement of basketball and home fixtures at club venues. To maximize accessibility, the student production team structured the viewing experience into five distinct steps for first-time attendees, while incorporating a promotional giveaway of cheering noisemakers (harisen) for matchday spectators.

Stakeholder Perspectives on Youth Engagement and Club Development

Club officials expressed optimism regarding the fresh perspective brought by university participants. Representatives from the Phoenix marketing division noted that the younger generation’s flexible thinking and student-driven ideas foster genuine connections with local youth, reinforcing the club’s identity as a community-rooted organization. Speaking on behalf of the student creators, third-year Regional Policy Department student Masaki Iwakai highlighted the intent to build excitement around the team following its entry into the B.Premier league, emphasizing friendly designs and clear guidance to welcome families into the arena.

Institutional Contact and Reference Information

Inquiries regarding the collaborative project are handled through official institutional channels. Aichi University’s Regional Collaboration Promotion Office can be reached at 0532-47-4144 or via email at [email protected]. The San-en NeoPhoenix marketing department accepts professional inquiries at 0532-35-7528 or [email protected], while general university press inquiries are managed by the public relations division in Nagoya at 052-564-6180.