Running Influencer Sun Yuanjuan Dropped by Sponsor After Berlin Marathon Cheating Scandal

Sun Yuanjuan completed the Berlin Marathon in 4 hours, 53 minutes, and 46 seconds, setting a personal best and posing proudly with her medal, Expressen reported. But that time, recorded at the finish line, was the result of cheating. Race photographs soon emerged showing the 30-year-old running influencer riding on the pakethållare—the rear luggage carrier—of a bicycle during the race.

The Bicycle Lift and Split Times That Exposed the Plot

Photographs published by official race timing observers caught Yuanjuan resting on a bicycle’s rear rack instead of running. Suspicion initially grew around her race splits, specifically a remarkably fast segment between the 35-kilometer and 40-kilometer marks where the cycling photographs were taken. Following the visual confirmation, Berlin Marathon organizers officially disqualified Yuanjuan from the event. Athletic brand Brooks subsequently severed its sponsorship agreement with her, leaving the influencer—who commands a following of more than half a million users on the Chinese social platform Red Note—facing severe public backlash and the loss of her primary backing.

Yuanjuan Apologizes as Brooks Terminates Commercial Ties

Writing under her social media handle Abeeeer, Yuanjuan issued an apology to her followers on Red Note. Cycling during the Berlin Marathon actually violated competition rules, she wrote, adding that she participated while feeling unwell. But that should never be a reason to break the rules. My opportunistic handling was a sign of disrespect for fair competition and the marathon’s spirit. I sincerely apologize to everyone. Footwear manufacturer Brooks confirmed to the BBC that it had terminated its commercial ties with the runner, stating that the company considers that running should build on integrity, fairness, and respect for the competition.

Tigst Assefa and Guye Adola Win Berlin Marathon

While the cheating controversy involving Yuanjuan drew international media scrutiny—with outlets like The Sun labeling the actions shameless and News.com reporting that she had lost everything—the elite competition concluded without incident. Ethiopia’s Tigst Assefa and Guye Adola secured victories in the women’s and men’s divisions, respectively, at the annual Berlin Marathon.

Running Influencer Sun Yuanjuan Dropped by Sponsor After Berlin Marathon Cheating Scandal

Editor-in-Chief

Editor-in-Chief

Daniel Richardson is the Editor-in-Chief of Archysport, where he leads the editorial team and oversees all published content across nine sport verticals. With over 15 years in sports journalism, Daniel has reported from the FIFA World Cup, the Olympic Games, NFL Super Bowls, NBA Finals, and Grand Slam tennis tournaments. He previously served as Senior Sports Editor at Reuters and holds a Master's degree in Journalism from Columbia University. Recognized by the Sports Journalists' Association for excellence in reporting, Daniel is a member of the International Sports Press Association (AIPS). His editorial philosophy centers on accuracy, depth, and fair coverage — ensuring every story published on Archysport meets the highest standards of sports journalism.

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